/* ============================================================
   marcppc.dev — main stylesheet
   Navy #232F3E / #1a222d, Ad Astra violet #671EBA, system fonts
   ============================================================ */

:root{
  --navy:#232F3E;
  --navy-deep:#1a222d;
  --orange:#671EBA;--brand-blue:#0A6CD0;--brand-grad:linear-gradient(100deg,#0A6CD0,#671EBA);
  --orange-soft:rgba(103,30,186,.12);
  --white:#fff;
  --ink:#232F3E;
  --muted:#5b6672;
  --line:rgba(35,47,62,.10);
  --line-dark:rgba(255,255,255,.08);
  --text-dark-muted:rgba(255,255,255,.72);
  --tint:#f7f8fa;
}

*{margin:0;padding:0;box-sizing:border-box;}

html{scroll-behavior:smooth;}

body{
  font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  color:var(--ink);
  line-height:1.6;
  background:var(--white);
  -webkit-font-smoothing:antialiased;
}

img{max-width:100%;height:auto;display:block;}

a{color:var(--orange);text-decoration:none;}
a:hover{text-decoration:underline;}

h1{
  font-size:clamp(2.4rem,5vw,3.6rem);
  line-height:1.08;
  font-weight:800;
  letter-spacing:-0.02em;
  color:var(--white);
}
h2{
  font-size:clamp(1.7rem,3vw,2.25rem);
  line-height:1.15;
  font-weight:700;
  letter-spacing:-0.01em;
}
h3{font-size:1.15rem;font-weight:700;}

p{max-width:65ch;}

.eyebrow{
  display:inline-block;
  font-size:.75rem;
  font-weight:600;
  letter-spacing:.12em;
  text-transform:uppercase;
  color:var(--orange);
}

.container{max-width:1240px;margin:0 auto;padding:0 24px;}

/* ---------------- Buttons ---------------- */

.btn{
  display:inline-block;
  background:var(--orange);
  color:var(--navy-deep);
  font-weight:700;
  font-size:1rem;
  padding:14px 28px;
  border-radius:10px;
  border:none;
  cursor:pointer;
  transition:transform .2s ease, box-shadow .2s ease;
}
.btn:hover{
  transform:translateY(-2px);
  box-shadow:0 8px 24px rgba(77,159,255,.30);
  text-decoration:none;
}
.btn-ghost{
  display:inline-block;
  border:1px solid rgba(255,255,255,.25);
  color:var(--white);
  font-weight:600;
  font-size:1rem;
  padding:13px 26px;
  border-radius:10px;
  transition:border-color .2s ease, background .2s ease;
}
.btn-ghost:hover{
  border-color:var(--orange);
  background:rgba(157,107,255,.08);
  text-decoration:none;
}
.btn-sm{padding:10px 20px;font-size:.9rem;}

@keyframes ctaPulse{
  0%,100%{box-shadow:0 0 18px rgba(77,159,255,.35);}
  50%{box-shadow:0 0 42px rgba(124,120,255,.55);}
}
.btn-glow{animation:ctaPulse 2s ease-in-out infinite;}
.btn-glow:hover{
  animation:none;
  box-shadow:0 0 48px rgba(124,120,255,.55);
}
.nav-cta{box-shadow:0 0 14px rgba(77,159,255,.30);}

/* ---------------- Sticky nav ---------------- */

.nav{
  position:sticky;
  top:0;
  z-index:100;
  background:rgba(26,34,45,.85);
  backdrop-filter:blur(10px);
  -webkit-backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line-dark);
  transition:background .25s ease;
}
.nav.scrolled{background:rgba(26,34,45,.97);}

.nav-inner{
  max-width:1240px;
  margin:0 auto;
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding:14px 24px;
  gap:16px;
}

.nav-logo{display:flex;align-items:center;gap:10px;}
.nav-logo:hover{text-decoration:none;}
.nav-logo svg,.footer-logo svg{display:block;flex-shrink:0;}
.logo-text{
  font-weight:800;
  font-size:1.1rem;
  letter-spacing:2px;
  color:var(--white);
  line-height:1;
  white-space:nowrap;
}
.logo-ppc{color:var(--orange);}

.nav-links{
  display:flex;
  align-items:center;
  gap:28px;
  list-style:none;
}
.nav-links a{
  position:relative;
  font-size:14px;
  font-weight:500;
  color:rgba(255,255,255,.8);
  transition:color .2s ease;
}
.nav-links a::after{
  content:"";
  position:absolute;
  left:0;right:0;bottom:-6px;
  height:2px;
  background:var(--orange);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .2s ease;
}
.nav-links a:hover{color:var(--orange);text-decoration:none;}
.nav-links a:hover::after{transform:scaleX(1);}

.nav-cta{white-space:nowrap;}

.nav-toggle{
  display:none;
  background:none;
  border:none;
  cursor:pointer;
  padding:8px;
}
.nav-toggle span{
  display:block;
  width:22px;
  height:2px;
  background:var(--white);
  margin:5px 0;
  transition:transform .25s ease, opacity .25s ease;
}
.nav.open .nav-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg);}
.nav.open .nav-toggle span:nth-child(2){opacity:0;}
.nav.open .nav-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

/* ---------------- Dark hero ---------------- */

.hero{
  position:relative;
  overflow:hidden;
  background:var(--navy-deep);
  display:flex;
  align-items:center;
  justify-content:center;
}
.hero::before{
  content:"";
  position:absolute;
  inset:-40%;
  background:
    radial-gradient(600px 400px at 20% 30%, rgba(157,107,255,.16), transparent 60%),
    radial-gradient(700px 500px at 80% 70%, rgba(64,120,192,.18), transparent 60%),
    radial-gradient(500px 400px at 60% 10%, rgba(157,107,255,.08), transparent 55%);
  animation:mesh 22s ease-in-out infinite alternate;
}
@keyframes mesh{
  0%{transform:translate(0,0) rotate(0deg) scale(1);}
  50%{transform:translate(4%,-3%) rotate(3deg) scale(1.06);}
  100%{transform:translate(-4%,3%) rotate(-3deg) scale(1.02);}
}
.hero::after{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
  background-image:
    linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);
  background-size:48px 48px;
  -webkit-mask-image:radial-gradient(ellipse 80% 70% at 50% 40%, #000 40%, transparent 100%);
          mask-image:radial-gradient(ellipse 80% 70% at 50% 40%, #000 40%, transparent 100%);
}

#particles{
  position:absolute;
  inset:0;
  z-index:1;
  width:100%;
  height:100%;
}

.hero-grid{
  position:relative;
  z-index:2;
  width:100%;
  max-width:1240px;
  margin:0 auto;
  display:grid;
  grid-template-columns:minmax(0,1.1fr) 420px;
  gap:48px;
  align-items:center;
  padding:96px 24px 80px;
}

.hero-pill{
  display:inline-block;
  font-size:12px;
  font-weight:600;
  letter-spacing:.12em;
  text-transform:uppercase;
  color:var(--orange);
  border:1px solid rgba(77,159,255,.30);
  border-radius:999px;
  padding:6px 14px;
  margin-bottom:22px;
  animation:pillFloat 6s ease-in-out infinite;
}
@keyframes pillFloat{
  0%,100%{transform:translateY(0);}
  50%{transform:translateY(-8px);}
}

.hero h1{margin-bottom:20px;}
.hero h1 .hl{color:var(--orange);}

.hero p{
  color:var(--text-dark-muted);
  font-size:1.125rem;
  max-width:46ch;
  margin-bottom:28px;
}

.hero-ctas{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:36px;}

.hero-mini-stats{
  display:flex;
  flex-wrap:wrap;
  gap:32px;
}
.hero-mini-stats .num{
  font-size:22px;
  font-weight:700;
  color:var(--white);
  font-variant-numeric:tabular-nums;
}
.hero-mini-stats .lbl{
  font-size:12px;
  color:var(--text-dark-muted);
}

/* Hero booking card */

.book-card{
  position:relative;
  width:100%;
  max-width:420px;
  background:rgba(255,255,255,.06);
  backdrop-filter:blur(12px);
  -webkit-backdrop-filter:blur(12px);
  border:1px solid var(--line-dark);
  border-top:3px solid var(--orange);
  border-radius:16px;
  padding:28px;
  box-shadow:0 24px 60px rgba(0,0,0,.35);
}
.book-avatar{
  width:72px;
  height:72px;
  border-radius:50%;
  object-fit:cover;
  border:2px solid rgba(157,107,255,.5);
  margin-bottom:16px;
}
.book-title{
  color:var(--white);
  font-weight:700;
  font-size:1.15rem;
  line-height:1.3;
}
.book-sub{
  color:var(--text-dark-muted);
  font-size:.9rem;
  margin-top:2px;
  margin-bottom:14px;
}
.book-copy{
  color:var(--text-dark-muted);
  font-size:.97rem;
  margin-bottom:22px;
}
.book-btn{
  display:block;
  width:100%;
  text-align:center;
}

/* Ambient glow orbs (dark sections) */

.orb{
  position:absolute;
  width:600px;
  height:600px;
  border-radius:50%;
  pointer-events:none;
  z-index:0;
  filter:blur(30px);
}
.orb-orange{
  top:-140px;
  left:-120px;
  background:radial-gradient(circle at center, rgba(157,107,255,.10) 0%, transparent 65%);
  animation:orbDriftA 20s ease-in-out infinite;
}
.orb-blue{
  bottom:-160px;
  right:-120px;
  background:radial-gradient(circle at center, rgba(80,140,255,.08) 0%, transparent 65%);
  animation:orbDriftB 28s ease-in-out infinite;
}
@keyframes orbDriftA{
  0%,100%{transform:translate(0,0);}
  50%{transform:translate(140px,80px);}
}
@keyframes orbDriftB{
  0%,100%{transform:translate(0,0);}
  50%{transform:translate(-160px,-70px);}
}

/* ---------------- Page hero (subpages) ---------------- */

.page-hero{
  position:relative;
  overflow:hidden;
  background:var(--navy-deep);
}
.page-hero::before{
  content:"";
  position:absolute;
  inset:-40%;
  background:
    radial-gradient(600px 400px at 20% 30%, rgba(157,107,255,.16), transparent 60%),
    radial-gradient(700px 500px at 80% 70%, rgba(64,120,192,.18), transparent 60%),
    radial-gradient(500px 400px at 60% 10%, rgba(157,107,255,.08), transparent 55%);
  animation:mesh 22s ease-in-out infinite alternate;
}
.page-hero::after{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
  background-image:
    linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);
  background-size:48px 48px;
  -webkit-mask-image:radial-gradient(ellipse 80% 70% at 50% 40%, #000 40%, transparent 100%);
          mask-image:radial-gradient(ellipse 80% 70% at 50% 40%, #000 40%, transparent 100%);
}
.page-hero-inner{
  position:relative;
  z-index:2;
  max-width:1240px;
  margin:0 auto;
  padding:72px 24px 64px;
}
.page-hero h1{font-size:clamp(2rem,4vw,2.9rem);margin:14px 0 16px;}
.page-hero p{color:var(--text-dark-muted);font-size:1.1rem;max-width:60ch;}

/* ---------------- Sections ---------------- */

.section{padding:88px 24px;}
.section-tint{background:var(--tint);}
/* Angled hand off between a dark band and the light section below it */
.angle-divider{
  line-height:0;
  background:var(--tint);
}
.angle-divider svg{
  display:block;
  width:100%;
  height:56px;
}
@media (max-width:640px){
  .angle-divider svg{height:36px;}
}
.section-dark{
  position:relative;
  overflow:hidden;
  background:var(--navy-deep);
  color:var(--white);
}
.section-dark::after{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
  background-image:
    linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);
  background-size:48px 48px;
  -webkit-mask-image:radial-gradient(ellipse 80% 70% at 50% 50%, #000 40%, transparent 100%);
          mask-image:radial-gradient(ellipse 80% 70% at 50% 50%, #000 40%, transparent 100%);
}
.section-dark > .container{position:relative;z-index:2;}

.section-head{margin-bottom:44px;}
.section-head h2{margin-top:10px;}
.section-head .lede{color:var(--muted);margin-top:12px;font-size:1.05rem;}
.section-dark .section-head .lede{color:var(--text-dark-muted);}

/* ---------------- Credentials bar ---------------- */

.cred-bar{
  background:var(--navy);
  border-top:1px solid var(--line-dark);
  border-bottom:1px solid var(--line-dark);
}
.cred-inner{
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  justify-content:space-between;
  gap:16px 32px;
  padding-top:18px;
  padding-bottom:18px;
}
.cred-item{
  display:flex;
  align-items:center;
  gap:10px;
  color:rgba(255,255,255,.85);
  font-size:.92rem;
  font-weight:600;
}
.cred-item svg{
  width:20px;
  height:20px;
  flex-shrink:0;
  color:var(--orange);
}

/* ---------------- Stat band ---------------- */

.stats-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:32px;
  align-items:start;
}
/* Every tile stacks the same three blocks, so the row keeps one shared baseline
   and no column is left padding out dead space under its label. */
.stat{
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  min-width:0;
}
.stat-icon{
  width:56px;
  height:56px;
  flex-shrink:0;
  border-radius:14px;
  background:var(--orange-soft);
  color:var(--orange);
  display:flex;
  align-items:center;
  justify-content:center;
  margin-bottom:14px;
}
.stat-icon svg{width:30px;height:30px;}
/* Sized so the longest value still sets on one line inside a quarter column,
   because a wrapped number is what threw the row out of alignment. */
.stat .num{
  font-size:clamp(2rem,3.2vw,2.9rem);
  font-weight:800;
  color:var(--orange);
  font-variant-numeric:tabular-nums;
  line-height:1.1;
  white-space:nowrap;
}
/* The label reserves two lines at every width, so a caption that wraps on one
   tile cannot leave the other three sitting on a shorter baseline. */
.stat .lbl{
  font-size:13px;
  line-height:1.45;
  min-height:2.9em;
  text-transform:uppercase;
  letter-spacing:.06em;
  color:var(--muted);
  margin-top:10px;
}

/* Dark stats band: hero, credentials bar, and stats read as one block */

.section.stats-band{
  background:var(--navy-deep);
  padding-top:64px;
  padding-bottom:56px;
}
.stats-band .stat .lbl{color:rgba(255,255,255,.62);}
.stats-band .stat-icon{background:rgba(157,107,255,.12);}

/* ---------------- Cards ---------------- */

.card{
  position:relative;
  background:var(--white);
  border:1px solid var(--line);
  border-radius:14px;
  padding:28px;
  box-shadow:0 1px 3px rgba(35,47,62,.06);
  transition:transform .25s ease, box-shadow .25s ease, border-color .25s ease;
  overflow:hidden;
}
.card::before{
  content:"";
  position:absolute;
  top:0;left:0;right:0;
  height:3px;
  background:var(--orange);
  transform:scaleX(0);
  transform-origin:left;
  transition:transform .25s ease;
}
.card:hover{
  transform:translateY(-4px);
  box-shadow:0 16px 40px rgba(35,47,62,.12);
  border-color:rgba(157,107,255,.4);
}
.card:hover::before{transform:scaleX(1);}

.card h3{margin-bottom:10px;}
.card p{color:var(--muted);font-size:.97rem;}
.card .card-link{
  display:inline-block;
  margin-top:14px;
  font-weight:600;
  font-size:.95rem;
}

.cards-3{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:24px;
}
.cards-2{
  display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:24px;
  max-width:880px;
  margin:0 auto;
}

.card .icon{
  width:44px;height:44px;
  border-radius:10px;
  background:var(--orange-soft);
  color:var(--orange);
  display:flex;
  align-items:center;
  justify-content:center;
  font-size:22px;
  margin-bottom:16px;
}

/* ---------------- Process grid ---------------- */

.process-track{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  gap:24px;
  overflow:visible;
}
.process-step{
  min-width:0;
  background:var(--white);
  border:1px solid var(--line);
  border-radius:14px;
  padding:26px;
  box-shadow:0 1px 3px rgba(35,47,62,.06);
  transition:transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.process-step:hover{
  transform:translateY(-4px);
  box-shadow:0 16px 40px rgba(35,47,62,.12);
  border-color:rgba(157,107,255,.4);
}
.process-step .step-num{
  width:40px;
  height:40px;
  min-width:40px;
  min-height:40px;
  flex-shrink:0;
  border-radius:50%;
  background:var(--orange);
  color:var(--navy-deep);
  font-weight:800;
  font-size:1.05rem;
  display:flex;
  align-items:center;
  justify-content:center;
  margin-bottom:16px;
  box-shadow:0 0 0 6px var(--orange-soft);
}
.process-step h3{font-size:1.05rem;margin-bottom:8px;}
.process-step p{color:var(--muted);font-size:.94rem;}

/* ---------------- Brands strip ---------------- */

.brands-band{padding-top:56px;padding-bottom:56px;}
.brands-band .section-head{margin-bottom:28px;}
.brand-chips{
  display:flex;
  flex-wrap:wrap;
  gap:12px;
}
.brand-chip{
  display:inline-block;
  font-size:.92rem;
  font-weight:600;
  color:var(--navy);
  background:var(--white);
  border:1px solid var(--line);
  border-radius:999px;
  padding:9px 18px;
  box-shadow:0 1px 3px rgba(35,47,62,.06);
  transition:border-color .2s ease, transform .2s ease;
}
.brand-chip:hover{
  border-color:rgba(157,107,255,.5);
  transform:translateY(-2px);
}
.brand-chip-logo{
  display:inline-flex;
  align-items:center;
  gap:10px;
}
.brand-chip-logo img{
  height:28px;
  width:auto;
  display:block;
}

/* Case study brand logo card */

.case-brand-logo{
  display:inline-flex;
  background:var(--white);
  border:1px solid var(--line);
  border-radius:14px;
  padding:16px 24px;
  margin-bottom:20px;
  box-shadow:0 1px 3px rgba(35,47,62,.06);
}
.case-brand-logo img{
  width:180px;
  max-width:100%;
  height:auto;
  display:block;
}

/* Brand logo strip between a preview card image and its body */

.brand-strip{
  display:flex;
  align-items:center;
  background:var(--white);
  border-bottom:1px solid var(--line);
  padding:14px 28px;
}
.brand-strip img{
  width:120px;
  height:auto;
  display:block;
}

/* Case preview / blog preview cards */

.preview-card{padding:0;}
.preview-card .thumb{
  width:100%;
  aspect-ratio:3/2;
  object-fit:cover;
  border-bottom:1px solid var(--line);
}
.preview-card .body{padding:24px 28px 28px;}
.preview-card .metric{
  font-size:1.35rem;
  font-weight:800;
  color:var(--navy);
  line-height:1.25;
  margin-bottom:10px;
}
.preview-card .metric .accent{color:var(--orange);}
.tag{
  display:inline-block;
  font-size:.72rem;
  font-weight:600;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--orange);
  background:var(--orange-soft);
  border-radius:999px;
  padding:4px 12px;
  margin-bottom:12px;
}

/* ---------------- Open source ---------------- */

.repo-card{
  background:rgba(255,255,255,.05);
  border:1px solid var(--line-dark);
  border-radius:14px;
  padding:28px;
  transition:transform .25s ease, border-color .25s ease, background .25s ease;
}
.repo-card:hover{
  transform:translateY(-4px);
  border-color:rgba(77,159,255,.35);
  background:rgba(255,255,255,.08);
}
.repo-card h3{color:var(--white);margin-bottom:10px;}
.repo-card p{color:var(--text-dark-muted);font-size:.97rem;}
.repo-card .repo-name{
  font-family:ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  font-size:.85rem;
  color:var(--orange);
  display:inline-block;
  margin-bottom:12px;
}
.repo-card .card-link{margin-top:14px;display:inline-block;font-weight:600;}
.repo-icon{
  width:48px;
  height:48px;
  flex-shrink:0;
  border-radius:12px;
  background:var(--orange-soft);
  color:var(--orange);
  display:flex;
  align-items:center;
  justify-content:center;
  margin-bottom:14px;
}
.repo-icon svg{width:28px;height:28px;}
.repo-badge{
  display:inline-block;
  font-size:.72rem;
  font-weight:700;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--orange);
  background:var(--orange-soft);
  border:1px solid rgba(77,159,255,.30);
  border-radius:999px;
  padding:4px 12px;
  margin-bottom:12px;
}

/* ---------------- Tooling carousel ---------------- */

.carousel{position:relative;}
.car-track{
  display:flex;
  gap:24px;
  overflow-x:auto;
  scroll-snap-type:x mandatory;
  scroll-behavior:smooth;
  padding:4px 2px 12px;
  scrollbar-width:none;
}
.car-track::-webkit-scrollbar{display:none;}
.car-card{
  flex:0 0 auto;
  width:min(380px,84vw);
  scroll-snap-align:start;
}
.car-arrow{
  position:absolute;
  top:50%;
  transform:translateY(-50%);
  z-index:3;
  width:44px;
  height:44px;
  border-radius:50%;
  border:1px solid var(--line-dark);
  background:rgba(26,34,45,.85);
  color:var(--white);
  font-size:24px;
  line-height:1;
  cursor:pointer;
  display:flex;
  align-items:center;
  justify-content:center;
  transition:border-color .2s ease, color .2s ease, background .2s ease;
}
.car-arrow:hover{
  border-color:var(--orange);
  color:var(--orange);
  background:rgba(26,34,45,.95);
}
.car-prev{left:-14px;}
.car-next{right:-14px;}

/* ---------------- About ---------------- */

.about-grid{
  display:grid;
  grid-template-columns:340px minmax(0,1fr);
  gap:56px;
  align-items:start;
}
.about-photo{
  border-radius:16px;
  border:1px solid var(--line);
  box-shadow:0 16px 40px rgba(35,47,62,.14);
}
.about-copy p{margin-bottom:18px;color:var(--ink);}
.about-copy p:last-child{margin-bottom:0;}

/* ---------------- Final CTA ---------------- */

.cta-band{text-align:center;}
.cta-band h2{color:var(--white);margin-bottom:16px;}
.cta-band p{
  color:var(--text-dark-muted);
  margin:0 auto 28px;
  font-size:1.1rem;
}

/* Inline Calendly card inside the final CTA band */

.calendly-card{
  background:var(--white);
  border-radius:16px;
  max-width:820px;
  margin:40px auto 0;
  padding:8px;
  box-shadow:0 24px 60px rgba(0,0,0,.35);
  overflow:hidden;
}
.calendly-card .calendly-inline-widget{
  min-width:300px;
  height:1000px;
}

/* ---------------- Services landing: alternating full width bands ---------------- */

.service-band-grid{
  display:grid;
  grid-template-columns:minmax(0,.85fr) minmax(0,1.6fr);
  gap:48px;
  align-items:start;
}
.service-band-alt .service-band-grid{
  grid-template-columns:minmax(0,1.6fr) minmax(0,.85fr);
}
.service-band-alt .service-band-intro{order:2;}
.service-band-alt .service-band-detail{order:1;}
.service-band-intro .icon{
  width:56px;
  height:56px;
  border-radius:14px;
  background:var(--orange-soft);
  color:var(--orange);
  display:flex;
  align-items:center;
  justify-content:center;
  font-size:26px;
  margin-bottom:18px;
}
.service-band-intro h2{margin-bottom:12px;}
.service-band-intro .card-link{
  display:inline-block;
  margin-top:6px;
  font-weight:600;
}
.service-band-detail > p{
  color:var(--muted);
  font-size:1.02rem;
  margin-bottom:26px;
}
.service-child-cards{
  max-width:none;
  margin:0;
}
@media (max-width:960px){
  .service-band-grid,
  .service-band-alt .service-band-grid{grid-template-columns:1fr;gap:28px;}
  .service-band-alt .service-band-intro{order:1;}
  .service-band-alt .service-band-detail{order:2;}
}

/* ---------------- Article pages (case studies / blog) ---------------- */

.article{
  max-width:820px;
  margin:0 auto;
  padding:72px 24px;
}
.article + .article{border-top:1px solid var(--line);}
.article .hero-img{
  border-radius:14px;
  border:1px solid var(--line);
  margin-bottom:32px;
  box-shadow:0 10px 30px rgba(35,47,62,.10);
}
.article h2{margin-bottom:18px;}
.article .stat-callout{
  border-left:4px solid var(--orange);
  background:var(--orange-soft);
  border-radius:0 12px 12px 0;
  padding:18px 22px;
  margin:0 0 26px;
  font-weight:600;
  color:var(--navy);
}
.article p{margin-bottom:18px;}
.article p:last-child{margin-bottom:0;}
.back-link{
  display:inline-block;
  margin-top:26px;
  font-weight:600;
}

/* ---------------- Article meta, data tables, insight quotes ---------------- */

.page-meta{
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:8px 14px;
  color:rgba(255,255,255,.62);
  font-size:.95rem;
  margin-top:14px;
}
.page-meta strong{color:var(--orange);font-weight:600;}

.post-meta{
  color:var(--muted);
  font-size:.92rem;
  margin:0 0 24px;
}

.article h3{
  font-size:1.25rem;
  margin:34px 0 12px;
  letter-spacing:-0.01em;
}

.table-wrap{
  overflow-x:auto;
  margin:0 0 26px;
  border:1px solid var(--line);
  border-radius:12px;
  box-shadow:0 1px 3px rgba(35,47,62,.06);
}
.data-table{
  width:100%;
  border-collapse:collapse;
  font-size:.94rem;
  min-width:560px;
}
.data-table th{
  background:var(--navy);
  color:var(--white);
  text-align:left;
  padding:12px 16px;
  font-size:.78rem;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:.06em;
  white-space:nowrap;
}
.data-table td{
  padding:11px 16px;
  border-top:1px solid var(--line);
  color:var(--ink);
  font-variant-numeric:tabular-nums;
  white-space:nowrap;
}
.data-table tbody tr:nth-child(even){background:var(--tint);}
.data-table td:first-child{font-weight:600;color:var(--navy);}
.table-note{
  font-size:.85rem;
  color:var(--muted);
  margin:-14px 0 26px;
}

.insight-quote{
  border-left:4px solid var(--orange);
  background:var(--orange-soft);
  border-radius:0 12px 12px 0;
  padding:18px 22px;
  margin:0 0 26px;
  font-style:italic;
  color:var(--navy);
}
.insight-quote p{margin:0;}
.insight-quote cite{
  display:block;
  margin-top:10px;
  font-style:normal;
  font-size:.85rem;
  font-weight:600;
  color:var(--muted);
}

/* ---------------- Footer ---------------- */

.footer{
  background:var(--navy-deep);
  border-top:1px solid var(--line-dark);
  color:var(--text-dark-muted);
}
.footer-grid{
  max-width:1240px;
  margin:0 auto;
  display:grid;
  grid-template-columns:2fr 1fr 1fr 1.2fr;
  gap:40px;
  padding:64px 24px 48px;
}
.footer-logo{
  display:inline-flex;
  align-items:center;
  gap:10px;
  margin-bottom:14px;
}
.footer-logo:hover{text-decoration:none;}
.footer-grid h4{
  color:var(--white);
  font-size:.85rem;
  text-transform:uppercase;
  letter-spacing:.08em;
  margin-bottom:14px;
}
.footer-grid ul{list-style:none;}
.footer-grid li{margin-bottom:10px;}
.footer-grid a{color:var(--text-dark-muted);font-size:.95rem;}
.footer-grid a:hover{color:var(--orange);text-decoration:none;}
.footer-grid .btn{margin-top:4px;}
.footer-tagline{font-size:.95rem;max-width:34ch;margin-bottom:12px;}
.footer-bottom{
  border-top:1px solid var(--line-dark);
  padding:20px 24px;
  text-align:center;
  font-size:13px;
  color:rgba(255,255,255,.5);
}

/* ---------------- Scroll reveal ---------------- */

.reveal{
  opacity:0;
  transform:translateY(24px);
  transition:opacity .6s ease, transform .6s cubic-bezier(.16,1,.3,1);
}
.reveal.visible{opacity:1;transform:none;}

/* Staggered delays for sibling reveals inside grids and chip rows */
.reveal:nth-child(2){transition-delay:.08s;}
.reveal:nth-child(3){transition-delay:.16s;}
.reveal:nth-child(4){transition-delay:.24s;}
.reveal:nth-child(5){transition-delay:.32s;}
.reveal:nth-child(6){transition-delay:.4s;}
.reveal:nth-child(n+7){transition-delay:.48s;}

/* Reduced motion: the owner wants the ambient background always moving,
   so only the scroll reveal transitions and carousel auto advance yield. */
@media (prefers-reduced-motion:reduce){
  .car-track{scroll-behavior:auto;}
  html{scroll-behavior:auto;}
}

/* ---------------- Responsive ---------------- */

@media (max-width:1024px){
  .process-track{grid-template-columns:repeat(2,minmax(0,1fr));}
  /* Four quarter columns get too narrow to hold a full label on one line here,
     so the band drops to a 2 by 2 before the labels start breaking. */
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:40px 32px;}
}

@media (max-width:960px){
  .hero-grid{grid-template-columns:1fr;padding:72px 24px 64px;}
  .book-card{max-width:420px;}
  .car-prev{left:2px;}
  .car-next{right:2px;}
}

@media (max-width:860px){
  .cards-3,.cards-2{grid-template-columns:1fr;}
  .stats-grid{grid-template-columns:repeat(2,1fr);}
  .cred-inner{flex-direction:column;align-items:flex-start;gap:10px;}
  .about-grid{grid-template-columns:1fr;gap:36px;}
  .about-photo{max-width:320px;}
  .footer-grid{grid-template-columns:1fr 1fr;padding:48px 24px 36px;}
  .section{padding:64px 24px;}
  .section.stats-band{padding-top:48px;padding-bottom:56px;}

  .nav-toggle{display:block;}
  .nav-links{
    position:absolute;
    top:100%;
    left:0;right:0;
    flex-direction:column;
    align-items:flex-start;
    gap:0;
    background:rgba(26,34,45,.98);
    border-bottom:1px solid var(--line-dark);
    padding:8px 24px 16px;
    display:none;
  }
  .nav.open .nav-links{display:flex;}
  .nav-links li{width:100%;}
  .nav-links a{display:block;padding:12px 0;font-size:15px;}
  .nav-links a::after{display:none;}
}

@media (max-width:640px){
  .process-track{grid-template-columns:1fr;}
}

@media (max-width:520px){
  .stats-grid{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:1fr;}
  .hero-ctas .btn,.hero-ctas .btn-ghost{width:100%;text-align:center;}
}

/* ---------------- Nav dropdowns (CSS only) ---------------- */

.nav-links .has-dropdown{position:relative;}
.nav-links .nav-dropdown{
  position:absolute;
  top:100%;
  left:50%;
  transform:translate(-50%,8px);
  min-width:250px;
  background:rgba(26,34,45,.97);
  border:1px solid var(--line-dark);
  border-radius:12px;
  box-shadow:0 16px 40px rgba(0,0,0,.35);
  padding:8px;
  list-style:none;
  opacity:0;
  visibility:hidden;
  transition:opacity .2s ease, transform .2s ease, visibility 0s linear .2s;
  z-index:120;
}
.nav-links .nav-dropdown::before{
  content:"";
  position:absolute;
  top:-12px;left:0;right:0;
  height:12px;
}
.nav-links .has-dropdown:hover .nav-dropdown,
.nav-links .has-dropdown:focus-within .nav-dropdown{
  opacity:1;
  visibility:visible;
  transform:translate(-50%,0);
  transition-delay:0s;
}
.nav-links .nav-dropdown a{
  display:block;
  padding:9px 12px;
  border-radius:8px;
  white-space:nowrap;
}
.nav-links .nav-dropdown a::after{display:none;}
.nav-links .nav-dropdown a:hover{background:rgba(157,107,255,.12);color:var(--orange);}

/* ---------------- Breadcrumbs ---------------- */

.breadcrumbs{
  background:var(--navy-deep);
  position:relative;
  z-index:5;
}
.breadcrumbs-inner{
  max-width:1240px;
  margin:0 auto;
  padding:16px 24px 0;
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:8px;
  font-size:.85rem;
}
.breadcrumbs a{color:var(--text-dark-muted);}
.breadcrumbs a:hover{color:var(--orange);text-decoration:none;}
.crumb-sep{color:rgba(255,255,255,.3);}
.crumb-current{color:var(--white);}

/* Dropdowns degrade to plain parent links on mobile where hover does not exist */
@media (max-width:860px){
  .nav-links .nav-dropdown{display:none;}
}

/* ---- topic filter row (blog) ---- */
.topic-filter{
  display:flex;
  flex-wrap:wrap;
  gap:12px;
  justify-content:center;
  margin-bottom:36px;
}
.topic-filter a{
  display:inline-block;
  padding:8px 20px;
  border:1px solid var(--line);
  border-radius:999px;
  font-size:.9rem;
  font-weight:600;
  color:var(--muted);
  transition:color .2s ease,border-color .2s ease,background .2s ease;
}
.topic-filter a:hover{
  color:var(--ink);
  border-color:var(--orange);
  background:var(--orange-soft);
  text-decoration:none;
}

/* ---- child service links inside service cards ---- */
.card-children{
  margin:14px 0 0 20px;
  list-style:disc;
}
.card-children li{margin-top:6px;}
.card-children li::marker{color:var(--orange);}
.card-children a{font-size:.93rem;font-weight:600;}

/* ---------------- Dark backing for light brand logos ---------------- */

.case-brand-logo.on-dark{background:var(--navy);border-color:var(--navy);}
.brand-strip.on-dark{background:var(--navy);}
.case-logo-box.on-dark{background:var(--navy);border-color:var(--navy);}

/* ---------------- Case study carousel (Brands I Manage) ---------------- */

.case-slide{
  display:flex;
  flex-direction:column;
  align-items:flex-start;
}
.case-slide .case-logo-box{
  display:flex;
  align-items:center;
  background:var(--white);
  border:1px solid var(--line);
  border-radius:12px;
  padding:12px 18px;
  margin-bottom:16px;
  min-height:62px;
}
.case-slide .case-logo-box img{
  width:130px;
  height:auto;
  display:block;
}
.case-slide .metric{
  font-size:1.15rem;
  font-weight:800;
  color:var(--navy);
  line-height:1.3;
  margin-bottom:10px;
}
.case-slide .metric .accent{color:var(--orange);}
.case-slide p{
  color:var(--muted);
  font-size:.94rem;
}
.case-slide .card-link{
  margin-top:auto;
  padding-top:14px;
  font-weight:600;
}
.brands-band .car-arrow{
  border-color:var(--line);
}

/* ---------------- Ad Console widget ---------------- */

.adconsole{margin:0 0 26px;}
.ac-card{background:#fff;border:1px solid #d5d9d9;border-radius:8px;padding:18px 20px 12px;font-family:"Amazon Ember",Arial,Helvetica,sans-serif;box-shadow:0 8px 24px rgba(35,47,62,.10);}
.ac-head{display:flex;align-items:baseline;gap:10px;margin-bottom:14px;}
.ac-title{font-size:19px;font-weight:700;color:#0f1111;}
.ac-range{font-size:12px;color:#565959;}
.ac-tiles{display:flex;flex-wrap:wrap;gap:0 34px;margin-bottom:8px;}
.ac-tile{padding:4px 0 10px;}
.ac-tile-label{font-size:12.5px;color:#565959;display:flex;align-items:center;gap:4px;}
.ac-tile-val{font-size:19px;font-weight:700;color:#0f1111;display:flex;align-items:center;gap:8px;font-variant-numeric:tabular-nums;}
.ac-chip{display:inline-block;width:12px;height:12px;border-radius:2px;flex-shrink:0;}
.ac-chartwrap{position:relative;}
.ac-svg{width:100%;height:auto;display:block;}
.ac-axis{font-size:11px;fill:#565959;font-family:Arial,Helvetica,sans-serif;}
.ac-tip{position:absolute;background:#fff;border:1px solid #d5d9d9;border-radius:6px;box-shadow:0 4px 14px rgba(15,17,17,.15);padding:9px 12px;font-size:12.5px;color:#0f1111;pointer-events:none;min-width:170px;z-index:5;}
.ac-tip strong{display:block;margin-bottom:5px;}
.ac-tip div{display:flex;align-items:center;gap:6px;margin:2px 0;}
.ac-tip b{margin-left:auto;font-variant-numeric:tabular-nums;}
.ac-note{font-size:12px;color:#565959;border-top:1px solid #e7e9e9;margin-top:8px;padding-top:8px;}

/* Ad console v2 additions */
.ac-controls{display:flex;align-items:center;gap:10px;margin:0 0 8px;font-size:13px;}
.ac-ctl{color:#007185;cursor:pointer;text-decoration:none;}
.ac-ctl:first-child{font-weight:700;text-decoration:underline;color:#0f1111;}
.ac-ctl:hover{color:#c7511f;text-decoration:underline;}
.ac-sep{color:#d5d9d9;}
.ac-info{margin-left:2px;vertical-align:-1px;}
.ac-expand{margin-left:auto;cursor:pointer;opacity:.8;}
.ac-head{display:flex;align-items:center;gap:10px;margin-bottom:14px;}

/* Product strip on case studies */
.product-strip{margin:26px 0 6px;}
.product-strip h3{margin-bottom:6px;}
.product-strip-intro{font-size:15px;color:var(--text-muted,#5a6572);margin:0 0 14px;}
.product-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:16px;}
.product-card{background:#fff;border:1px solid #d5d9d9;border-radius:10px;padding:14px;display:flex;flex-direction:column;align-items:center;gap:10px;}
.product-card img{width:100%;height:170px;object-fit:contain;display:block;}
.product-card figcaption{font-size:13px;line-height:1.45;color:#0f1111;text-align:center;}
.product-strip-note{font-size:12px;color:#565959;margin-top:10px;}
/* Console control row hidden at Marc's request; markup and handlers remain in js/adconsole.js */
.ac-controls{display:none;}

/* Product carousel */
.prodcar{position:relative;background:#fff;overflow:hidden;}
.pc-viewport{position:relative;width:100%;aspect-ratio:3/2;}
.pc-slide{position:absolute;inset:0;opacity:0;transition:opacity .5s ease;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:14px;}
.pc-slide.is-active{opacity:1;}
.pc-slide img{max-width:100%;max-height:100%;object-fit:contain;display:block;}
.pc-cap{font-size:12.5px;line-height:1.45;color:#565959;text-align:center;margin-top:10px;max-width:92%;}
.pc-arrow{position:absolute;top:50%;transform:translateY(-50%);width:30px;height:30px;border-radius:50%;border:1px solid var(--line);background:rgba(255,255,255,.92);color:var(--navy);font-size:17px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;opacity:0;transition:opacity .2s ease;z-index:2;padding:0;}
.prodcar:hover .pc-arrow,.prodcar:focus-within .pc-arrow{opacity:1;}
.pc-prev{left:8px;}
.pc-next{right:8px;}
.pc-arrow:hover{background:#fff;border-color:var(--orange);color:var(--orange);}
.pc-dots{position:absolute;bottom:9px;left:0;right:0;display:flex;justify-content:center;gap:6px;z-index:2;}
.pc-dot{width:7px;height:7px;padding:0;border-radius:50%;border:0;background:rgba(35,47,62,.25);cursor:pointer;transition:background .2s ease,transform .2s ease;}
.pc-dot.is-active{background:var(--orange);transform:scale(1.3);}
.preview-card .prodcar{border-bottom:1px solid var(--line);}
.article .prodcar.hero-car{border:1px solid var(--line);border-radius:14px;margin-bottom:32px;box-shadow:0 10px 30px rgba(35,47,62,.10);}
.article .prodcar.hero-car .pc-viewport{aspect-ratio:16/8;}
.article .prodcar.hero-car .pc-slide{padding:26px;}
.hidden-section{display:none;}
.section-foot{margin-top:30px;display:flex;justify-content:center;}

/* Video testimonials */
.vt-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:26px;}
.vt-card{position:relative;display:block;background:var(--white);border:1px solid var(--line);border-radius:14px;overflow:hidden;cursor:pointer;text-align:left;padding:0;box-shadow:0 8px 24px rgba(35,47,62,.08);transition:transform .25s ease,box-shadow .25s ease;}
.vt-card:hover{transform:translateY(-4px);box-shadow:0 16px 36px rgba(35,47,62,.14);}
.vt-poster{position:relative;aspect-ratio:4/5;background:var(--navy);overflow:hidden;}
.vt-poster img{width:100%;height:100%;object-fit:cover;object-position:center 22%;display:block;}
.vt-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:62px;height:62px;border-radius:50%;background:rgba(157,107,255,.94);display:flex;align-items:center;justify-content:center;box-shadow:0 6px 20px rgba(0,0,0,.35);}
.vt-play::after{content:"";border-style:solid;border-width:11px 0 11px 18px;border-color:transparent transparent transparent #fff;margin-left:4px;}
.vt-body{padding:20px 24px 24px;}
.vt-brand{display:flex;align-items:center;gap:12px;margin-bottom:12px;}
.vt-brand img{height:34px;width:auto;display:block;}
.vt-name{font-weight:700;color:var(--navy);font-size:1rem;}
.vt-role{font-size:.85rem;color:var(--text-muted,#5a6572);}
.vt-quote{font-size:1rem;line-height:1.6;color:var(--navy);margin:0;}
.vt-overlay{position:fixed;inset:0;background:rgba(15,17,17,.86);display:flex;align-items:center;justify-content:center;z-index:900;padding:24px;}
.vt-box{position:relative;max-width:100%;background:#000;border-radius:12px;overflow:hidden;box-shadow:0 24px 60px rgba(0,0,0,.5);line-height:0;}
.vt-box video{max-height:84vh;max-width:100%;width:auto;display:block;border:0;background:#000;}
.vt-box iframe{width:min(960px,90vw);aspect-ratio:16/9;display:block;border:0;background:#000;}
.vt-close{position:absolute;top:10px;right:12px;width:36px;height:36px;border-radius:50%;border:0;background:rgba(255,255,255,.9);color:#0f1111;font-size:24px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;}
.vt-close:hover{background:#fff;color:var(--orange);}

/* Inline testimonial playback */
.vt-poster video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 22%;background:#000;display:block;}
.vt-card.is-playing{cursor:default;}

/* Services page animated illustrations */
.svc-art{width:100%;max-width:280px;height:auto;display:block;margin:18px 0 6px;}
.sa-bar{transform-origin:left center;animation:saGrow 2.6s ease-in-out infinite alternate;}
.sa-b2{animation-delay:.3s;}.sa-b3{animation-delay:.6s;}.sa-b4{animation-delay:.9s;}
@keyframes saGrow{0%{transform:scaleX(.25);}45%,100%{transform:scaleX(1);}}
.sa-check{stroke-dasharray:101;stroke-dashoffset:101;animation:saDraw 2.6s ease infinite alternate;}
.sa-tick{stroke-dasharray:26;stroke-dashoffset:26;animation:saDraw 2.6s .5s ease infinite alternate;}
@keyframes saDraw{40%{stroke-dashoffset:0;}100%{stroke-dashoffset:0;}}
.sp-bar{transform-origin:center bottom;transform-box:fill-box;animation:spRise 3s ease-in-out infinite alternate;}
.sp-r2{animation-delay:.15s;}.sp-r3{animation-delay:.3s;}.sp-r4{animation-delay:.45s;}.sp-r5{animation-delay:.6s;}
@keyframes spRise{0%{transform:scaleY(.3);}50%,100%{transform:scaleY(1);}}
.sp-line{stroke-dasharray:300;stroke-dashoffset:300;animation:spDraw 3s ease-in-out infinite alternate;}
@keyframes spDraw{35%{stroke-dashoffset:0;}100%{stroke-dashoffset:0;}}
.sp-dot{animation:spPulse 1.6s ease-in-out infinite;}
@keyframes spPulse{0%,100%{opacity:.5;r:5;}50%{opacity:1;r:7;}}
.dv-code{transform-origin:left center;animation:dvType 3.2s ease infinite;}
.dv-c2{animation-delay:.35s;}.dv-c3{animation-delay:.7s;}.dv-c4{animation-delay:1.05s;}
@keyframes dvType{0%{transform:scaleX(0);}30%,100%{transform:scaleX(1);}}
.dv-cursor{animation:dvBlink 1s steps(1) infinite;}
@keyframes dvBlink{0%,49%{opacity:1;}50%,100%{opacity:0;}}
.dv-gear{transform-origin:212px 92px;transform-box:view-box;animation:dvSpin 7s linear infinite;}
@keyframes dvSpin{to{transform:rotate(360deg);}}
.service-child-cards .card{transition:transform .25s ease,box-shadow .25s ease;}
.service-child-cards .card:hover{transform:translateY(-5px);box-shadow:0 14px 32px rgba(35,47,62,.14);}

.svc-art-card{max-width:100%;margin:0 0 16px;}

/* Inner page auto reveal */
.reveal-auto{opacity:0;transform:translateY(18px);transition:opacity .55s ease,transform .55s cubic-bezier(.16,1,.3,1);}
.reveal-auto.visible{opacity:1;transform:none;}
.article h3{position:relative;padding-bottom:6px;}
.article h3::after{content:"";position:absolute;left:0;bottom:0;height:3px;width:0;border-radius:2px;background:var(--orange);transition:width .7s cubic-bezier(.16,1,.3,1) .15s;}
.article h3.visible::after,.article h3.reveal-auto.visible::after{width:44px;}
.article .stat-callout.reveal-auto{transform:translateX(-26px);}
.article .stat-callout.reveal-auto.visible{transform:none;}
.page-hero .eyebrow.reveal-auto{transform:translateY(10px);}


/* Service page hero art */
.page-hero-inner.has-art{display:grid;grid-template-columns:1.5fr 1fr;gap:44px;align-items:center;}
.page-hero-inner.has-art > :not(.hero-art){grid-column:1;}
.hero-art{grid-column:2;grid-row:1 / span 4;justify-self:end;width:100%;max-width:300px;}
.hero-art .svc-art{margin:0;}
@media (max-width:820px){.page-hero-inner.has-art{grid-template-columns:1fr;}.hero-art{grid-column:1;grid-row:auto;justify-self:start;max-width:240px;}}

/* Tool card icons */
.tool-icon{width:46px;height:46px;border-radius:12px;background:rgba(157,107,255,.12);color:var(--orange);display:flex;align-items:center;justify-content:center;margin-bottom:14px;animation:iconFloat 3.4s ease-in-out infinite;}
.tool-icon svg{width:24px;height:24px;}
.card:nth-child(2) .tool-icon{animation-delay:.5s;}
.card:nth-child(3) .tool-icon{animation-delay:1s;}
@keyframes iconFloat{0%,100%{transform:translateY(0);}50%{transform:translateY(-5px);}}
.card:hover .tool-icon{background:var(--orange);color:#fff;transition:background .3s ease,color .3s ease;}

/* Methodology step animation */
.process-step{transition:transform .25s ease,box-shadow .25s ease;}
.process-step:hover{transform:translateY(-5px);box-shadow:0 14px 32px rgba(35,47,62,.13);}
.process-step .step-num{position:relative;}
.process-step.reveal .step-num{transform:scale(.3);opacity:0;transition:transform .5s cubic-bezier(.34,1.56,.64,1) .15s,opacity .3s ease .15s;}
.process-step.reveal.visible .step-num{transform:scale(1);opacity:1;}
.process-step .step-num::after{content:"";position:absolute;inset:-6px;border-radius:50%;border:2px solid rgba(77,159,255,.35);opacity:0;animation:numPulse 2.6s ease-out infinite;}
@keyframes numPulse{0%{transform:scale(.7);opacity:.7;}70%{transform:scale(1.25);opacity:0;}100%{opacity:0;}}

/* Blog and case card image motion */
.preview-card{overflow:hidden;}
.preview-card .thumb{animation:kenburns 14s ease-in-out infinite alternate;transition:transform .6s ease;}
.preview-card:hover .thumb{transform:scale(1.07) rotate(.4deg);animation-play-state:paused;}
@keyframes kenburns{0%{transform:scale(1) translateX(0);}100%{transform:scale(1.08) translateX(-8px);}}
.article .hero-img{animation:kenburns 16s ease-in-out infinite alternate;}
.car-track.marquee{scroll-snap-type:none;scroll-behavior:auto;}

/* Methodology step illustrations */
.step-art{width:100%;max-width:210px;height:auto;display:block;margin:14px 0 10px;}
.st-dash{stroke-dashoffset:70;animation:stDash 3s ease-in-out infinite alternate;}
@keyframes stDash{45%{stroke-dashoffset:70;}100%{stroke-dashoffset:0;}}
.st-cut{transform-origin:center bottom;transform-box:fill-box;animation:stCut 3.2s ease-in-out infinite;}
@keyframes stCut{0%,35%{transform:scaleY(1);opacity:.5;}70%,100%{transform:scaleY(.12);opacity:.15;}}
.st-x{animation:stX 3.2s ease-in-out infinite;opacity:0;}
@keyframes stX{0%,35%{opacity:0;}55%,100%{opacity:1;}}
.st-grow{transform-origin:center bottom;transform-box:fill-box;animation:spRise 3.2s ease-in-out infinite alternate;}
.st-grow2{transform-origin:center bottom;transform-box:fill-box;animation:spRise 3.2s .4s ease-in-out infinite alternate;}
.st-cycle{transform-origin:56px 68px;transform-box:view-box;animation:dvSpin 9s linear infinite;}
.st-margin{transform-origin:center bottom;transform-box:fill-box;animation:stMargin 2.8s ease-in-out infinite alternate;}
@keyframes stMargin{0%{transform:scaleY(.4);opacity:.5;}45%,100%{transform:scaleY(1);opacity:1;}}
.st-day{animation:spPulse 1.8s ease-in-out infinite;}

/* Brand wall */
.brand-track{gap:16px;}
.brand-chip{flex:0 0 auto;background:var(--white);border:1px solid var(--line);border-radius:12px;padding:16px 22px;min-width:200px;box-shadow:0 4px 14px rgba(35,47,62,.06);}
.bc-name{font-weight:700;color:var(--navy);font-size:1rem;white-space:nowrap;}
.bc-cat{font-size:.8rem;color:var(--text-muted,#5a6572);margin-top:3px;white-space:nowrap;}

/* Mini ad consoles in methodology cards */
.adconsole-mini .ac-card{padding:12px 14px;box-shadow:none;}
.adconsole-mini .ac-head{margin-bottom:6px;}
.adconsole-mini .ac-title{font-size:.9rem;}
.adconsole-mini .ac-range{font-size:.68rem;}
.adconsole-mini .ac-tiles{gap:12px;margin-bottom:6px;}
.adconsole-mini .ac-tile-label{font-size:.62rem;}
.adconsole-mini .ac-tile-val{font-size:13px;}
.adconsole-mini .ac-note{display:none;}
.adconsole-mini .ac-expand,.adconsole-mini .ac-info{display:none;}
.adconsole-mini{margin:12px 0 14px;}

/* Campaign manager style step animations */
.mini-ops{background:#fff;border:1px solid #d5d9d9;border-radius:8px;padding:10px 12px;margin:12px 0 14px;font-size:12.5px;color:#0f1111;}
.mo-head{display:flex;justify-content:space-between;font-size:10.5px;text-transform:uppercase;letter-spacing:.04em;color:#565959;border-bottom:1px solid #e7e9e9;padding-bottom:5px;margin-bottom:6px;}
.mo-row{display:flex;justify-content:space-between;align-items:center;gap:8px;padding:5px 0;border-bottom:1px solid #f2f3f3;}
.mo-row:last-child{border-bottom:0;}
.mo-name{color:#007185;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.mo-target{color:#565959;font-size:11.5px;}
.mo-cell{display:flex;align-items:center;gap:5px;font-variant-numeric:tabular-nums;}
.mo-acos{color:#007600;font-weight:700;}
.mo-swap{position:relative;display:inline-block;min-width:46px;text-align:right;}
.mo-swap .mo-old,.mo-swap .mo-new{display:block;}
.mo-swap .mo-new{position:absolute;inset:0;opacity:0;}
.mo-swap .mo-old{animation:moOldFade 4s steps(1,end) infinite;}
.mo-swap .mo-new{animation:moNewFade 4s steps(1,end) infinite;font-weight:700;}
.mo-up .mo-new{color:#007600;}
.mo-down .mo-new{color:#B01F70;}
@keyframes moOldFade{0%,49%{opacity:1;}50%,99%{opacity:0;}100%{opacity:1;}}
@keyframes moNewFade{0%,49%{opacity:0;}50%,99%{opacity:1;}100%{opacity:0;}}
.mo-arrow{font-size:9px;opacity:0;animation:moNewFade 4s steps(1,end) infinite;}
.mo-arrow-up{color:#007600;}
.mo-arrow-down{color:#B01F70;}
.mo-hold-dash{color:#aab7b8;opacity:1;animation:none;}
.mo-pill{position:relative;background:#ebf7eb;color:#007600;border-radius:20px;padding:2px 10px;font-size:11px;font-weight:700;}
.mo-pill i{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-style:normal;background:#f0f2f2;color:#565959;border-radius:20px;opacity:0;}
.mo-seq1 .mo-pill i{animation:moPause 6s ease-in-out .3s infinite;}
.mo-seq2 .mo-pill i{animation:moPause 6s ease-in-out 1.1s infinite;}
.mo-seq3 .mo-pill i{animation:moPause 6s ease-in-out 1.9s infinite;}
.mo-seq4 .mo-pill i{animation:moPause 6s ease-in-out 2.7s infinite;}
@keyframes moPause{0%,8%{opacity:0;}18%,82%{opacity:1;}92%,100%{opacity:0;}}
.mo-calc .mo-crow{display:flex;justify-content:space-between;padding:4px 0;font-variant-numeric:tabular-nums;opacity:0;}
.mo-calc .mo-total{border-top:1.5px solid #0f1111;margin-top:3px;padding-top:6px;font-weight:700;}
.mo-margin{color:#E77600;font-weight:700;}
.mo-c1{animation:moReveal 5.5s ease infinite;}
.mo-c2{animation:moReveal 5.5s .4s ease infinite;}
.mo-c3{animation:moReveal 5.5s .8s ease infinite;}
.mo-c4{animation:moReveal 5.5s 1.3s ease infinite;}
.mo-c5{animation:moReveal 5.5s 1.8s ease infinite;}
@keyframes moReveal{0%{opacity:0;transform:translateY(4px);}12%,85%{opacity:1;transform:none;}95%,100%{opacity:0;}}
.mo-steps{display:flex;align-items:center;gap:6px;padding:14px 12px;}
.mo-step{display:flex;flex-direction:column;align-items:center;gap:5px;color:#aab7b8;flex:0 0 auto;}
.mo-step svg{width:26px;height:26px;}
.mo-step span{font-size:10px;white-space:nowrap;}
.mo-link{flex:1;height:2px;background:#e7e9e9;position:relative;overflow:hidden;}
.mo-link::after{content:"";position:absolute;inset:0;background:#671EBA;transform:scaleX(0);transform-origin:left;}
.mo-s1{animation:moStep 6s ease infinite;}
.mo-s2{animation:moStep 6s 1.6s ease infinite;}
.mo-s3{animation:moStep 6s 3.2s ease infinite;}
.mo-l1::after{animation:moLine 6s .8s ease infinite;}
.mo-l2::after{animation:moLine 6s 2.4s ease infinite;}
@keyframes moStep{0%,2%{color:#aab7b8;}6%,22%{color:#146EB4;}27%,100%{color:#aab7b8;}}
@keyframes moLine{0%{transform:scaleX(0);}10%,18%{transform:scaleX(1);}24%,100%{transform:scaleX(0);}}

/* Phased ops animations */
.mo-cleanup .mo-row,.mo-reinvest .mo-row{max-height:34px;overflow:hidden;transition:max-height .5s ease,opacity .5s ease,padding .5s ease;}
.mo-strike{position:relative;}
.mo-strike::after{content:"";position:absolute;left:0;top:50%;height:1.5px;width:100%;background:#565959;transform:scaleX(0);transform-origin:left;transition:transform .45s ease;}
.mo-pill i{transition:opacity .4s ease;}
/* cleanup: ph0 gen1 enabled; ph1 gen1 paused+strike; ph2 gen1 gone, gen2 in; ph3 gen2 paused+strike */
.mo-cleanup .mo-gen2{max-height:0;opacity:0;padding-top:0;padding-bottom:0;border-bottom:0;}
.mo-cleanup.ph1 .mo-gen1 .mo-pill i{opacity:1;}
.mo-cleanup.ph1 .mo-gen1 .mo-strike::after{transform:scaleX(1);}
.mo-cleanup.ph2 .mo-gen1,.mo-cleanup.ph3 .mo-gen1{max-height:0;opacity:0;padding-top:0;padding-bottom:0;border-bottom:0;}
.mo-cleanup.ph2 .mo-gen2,.mo-cleanup.ph3 .mo-gen2{max-height:34px;opacity:1;padding-top:5px;padding-bottom:5px;}
.mo-cleanup.ph3 .mo-gen2 .mo-pill i{opacity:1;}
.mo-cleanup.ph3 .mo-gen2 .mo-strike::after{transform:scaleX(1);}
/* reinvest: same skeleton, values rise instead of pause */
.mo-swap2{position:relative;display:inline-block;min-width:44px;text-align:right;font-variant-numeric:tabular-nums;}
.mo-swap2 .mo-b{position:absolute;inset:0;opacity:0;color:#007600;font-weight:700;transition:opacity .4s ease;}
.mo-swap2 .mo-a{transition:opacity .4s ease;}
.mo-arr{font-size:9px;color:#007600;opacity:0;transition:opacity .4s ease;}
.mo-reinvest .mo-gen2{max-height:0;opacity:0;padding-top:0;padding-bottom:0;border-bottom:0;}
.mo-reinvest.ph1 .mo-gen1 .mo-b{opacity:1;}
.mo-reinvest.ph1 .mo-gen1 .mo-a{opacity:0;}
.mo-reinvest.ph1 .mo-gen1 .mo-arr{opacity:1;}
.mo-reinvest.ph2 .mo-gen1,.mo-reinvest.ph3 .mo-gen1{max-height:0;opacity:0;padding-top:0;padding-bottom:0;border-bottom:0;}
.mo-reinvest.ph2 .mo-gen2,.mo-reinvest.ph3 .mo-gen2{max-height:34px;opacity:1;padding-top:5px;padding-bottom:5px;}
.mo-reinvest.ph3 .mo-gen2 .mo-b{opacity:1;}
.mo-reinvest.ph3 .mo-gen2 .mo-a{opacity:0;}
.mo-reinvest.ph3 .mo-gen2 .mo-arr{opacity:1;}
/* calculator to P&L: ph0-2 unit economics, ph3-5 P&L with profit climbing */
.mo-calc2{position:relative;min-height:132px;}
.mo-page{transition:opacity .45s ease;}
.mo-page .mo-crow{display:flex;justify-content:space-between;padding:4px 0;font-variant-numeric:tabular-nums;}
.mo-page .mo-total{border-top:1.5px solid #0f1111;margin-top:3px;padding-top:6px;font-weight:700;}
.mo-pl{position:absolute;inset:10px 12px;opacity:0;}
.mo-calc2.ph1 .mo-unit{opacity:0;}
.mo-calc2.ph1 .mo-pl{opacity:1;}
.mo-plv{position:relative;display:inline-block;min-width:80px;text-align:right;}
.mo-plv span{transition:opacity .4s ease;}
.mo-plv .mo-p2,.mo-plv .mo-p3{position:absolute;inset:0;opacity:0;}
.mo-calc2.ph4 .mo-p1,.mo-calc2.ph5 .mo-p1{opacity:0;}
.mo-calc2.ph4 .mo-p2{opacity:1;}
.mo-calc2.ph5 .mo-p2{opacity:0;}
.mo-calc2.ph5 .mo-p3{opacity:1;font-weight:700;}
/* four step cadence */
.mo-s4{animation:moStep 8s 4.8s ease infinite;}
.mo-l3::after{animation:moLine 8s 4s ease infinite;}
.mo-s1{animation:moStep 8s ease infinite;}
.mo-s2{animation:moStep 8s 1.6s ease infinite;}
.mo-s3{animation:moStep 8s 3.2s ease infinite;}
.mo-l1::after{animation:moLine 8s .8s ease infinite;}
.mo-l2::after{animation:moLine 8s 2.4s ease infinite;}
.mo-steps .mo-step span{font-size:9.5px;}

/* row-staggered switches and ticker colors */
.mo-d1,.mo-d1 .mo-old,.mo-d1 .mo-new{animation-delay:.5s;}
.mo-d2,.mo-d2 .mo-old,.mo-d2 .mo-new{animation-delay:1s;}
.mo-d3,.mo-d3 .mo-old,.mo-d3 .mo-new{animation-delay:1.5s;}
.mo-tick{font-variant-numeric:tabular-nums;text-align:right;min-width:88px;display:inline-block;}
.mo-loss{color:#B01F70;font-weight:700;}
.mo-gain{color:#007600;font-weight:700;}

/* rolling counters */
.mo-count{font-variant-numeric:tabular-nums;min-width:46px;display:inline-block;text-align:right;}
.mo-count.mo-counting{color:#0f1111;font-weight:700;}
.mo-arrow.on{opacity:1;transition:opacity .25s ease;}
.mo-row4{display:grid;grid-template-columns:1.35fr .62fr .72fr .78fr;gap:6px;align-items:center;}
.mo-row4 .mo-cell{justify-content:flex-end;}
.mo-row4 .mo-count{min-width:0;font-size:11.5px;}
.mo-row4 .mo-name{font-size:11.5px;}
.mo-head.mo-row4 span{text-align:right;}
.mo-head.mo-row4 span:first-child{text-align:left;}
.brand-inline-label{margin:34px 0 14px;font-size:.85rem;letter-spacing:.02em;color:var(--text-muted,#5a6572);text-transform:uppercase;}

/* Ad Astra brand */
.logo-img{height:26px;width:auto;display:block;}
.btn{background:var(--brand-grad);}
.btn:hover{filter:brightness(1.12);}
.hl{background:var(--brand-grad);-webkit-background-clip:text;background-clip:text;color:transparent;}


/* ==========================================================
   Ad Astra light theme
   Structure: light surfaces, near black type, pill CTAs,
   generous radii. Colour: Ad Astra blue to violet only.
   ========================================================== */
:root{
  --ink:#1A1D24;
  --ink-soft:#5C636E;
  --line:#E7E9EE;
  --surface:#FFFFFF;
  --surface-2:#F5F6F8;
  --brand-blue:#0A6CD0;
  --brand-violet:#671EBA;
  --brand-grad:linear-gradient(100deg,#0A6CD0,#671EBA);
  --orange:#0A6CD0;
  --orange-soft:rgba(10,108,208,.10);
  --navy:#101828;
  --navy-deep:#0B111E;
  --white:#fff;
  --muted:#5C636E;
  --tint:#F5F6F8;
}
body{font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;background:#fff;color:var(--ink);font-size:17px;line-height:1.65;}
h1,h2,h3,h4,.metric,.num,.book-title,.bc-name{font-family:'Archivo','Inter',sans-serif;color:var(--ink);letter-spacing:-.02em;font-weight:700;}

/* ---- nav ---- */
.nav{background:rgba(255,255,255,.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--line);}
.nav-links a{color:var(--ink);font-weight:500;}
.nav-links a:hover{color:var(--brand-blue);}
.logo-img{height:28px;}

/* ---- hero ---- */
.hero{background:linear-gradient(180deg,#F7F9FC 0%,#FFFFFF 100%);color:var(--ink);}
.hero canvas,.hero .orb{display:none;}
.hero h1{font-size:clamp(2.9rem,5.4vw,4.6rem);line-height:1.02;font-weight:800;color:var(--ink);}
.hero h1 .hl{background:var(--brand-grad);-webkit-background-clip:text;background-clip:text;color:transparent;}
.hero p{color:var(--ink-soft);font-size:1.12rem;}
.hero-pill{background:rgba(10,108,208,.07);border:1px solid rgba(10,108,208,.22);color:var(--brand-blue);border-radius:99px;font-weight:600;}
.hero-mini-stats .num{color:var(--ink);}
.hero-mini-stats .lbl{color:var(--ink-soft);}
.book-card{background:#fff;border:1px solid var(--line);border-radius:22px;box-shadow:0 18px 50px rgba(16,24,40,.10);color:var(--ink);}
.book-title{color:var(--ink);}
.book-sub,.book-copy{color:var(--ink-soft);}

/* ---- buttons: pill, brand gradient ---- */
.btn{background:var(--brand-grad);color:#fff;border-radius:99px;padding:15px 30px;font-weight:600;border:0;box-shadow:0 8px 22px rgba(10,108,208,.24);}
.btn:hover{filter:brightness(1.07);transform:translateY(-1px);}
.btn-sm{padding:11px 22px;}
.btn-glow{animation:none;}
.btn-ghost{border:1.5px solid var(--line);color:var(--ink);border-radius:99px;padding:13px 26px;background:#fff;font-weight:600;}
.btn-ghost:hover{border-color:var(--brand-blue);color:var(--brand-blue);}
.nav-cta{box-shadow:0 6px 18px rgba(10,108,208,.25);}

/* ---- sections ---- */
.section{background:#fff;padding:104px 0;}
.section-tint{background:var(--surface-2);}
.section-head h2,.page-hero h1{font-size:clamp(2rem,3.4vw,2.9rem);line-height:1.1;}
.section-head .lede,.article p,.article li,.card p,.process-step p{color:var(--ink-soft);}
.eyebrow{color:var(--brand-blue);font-weight:700;letter-spacing:.16em;font-size:.76rem;text-transform:uppercase;}
.cred-bar{background:var(--surface-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line);color:var(--ink-soft);}
.cred-bar span,.cred-bar div{color:var(--ink-soft);}
.stats-band{background:#fff;}
.stats-band .num{background:var(--brand-grad);-webkit-background-clip:text;background-clip:text;color:transparent;font-size:clamp(2.3rem,4vw,3.2rem);}
.stats-band .lbl{color:var(--ink-soft);}
.stats-band .icon,.stats-band .stat-icon{background:rgba(10,108,208,.08);color:var(--brand-blue);border-radius:14px;}

/* ---- cards ---- */
.card,.preview-card,.process-step,.vt-card,.brand-chip{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:0 2px 10px rgba(16,24,40,.04);}
.card:hover,.preview-card:hover,.process-step:hover{box-shadow:0 16px 40px rgba(16,24,40,.10);transform:translateY(-4px);}
.card h3,.preview-card .metric,.process-step h3,.vt-name{color:var(--ink);}
.card::before{background:var(--brand-grad);}
.tag{background:rgba(10,108,208,.08);color:var(--brand-blue);border-radius:99px;font-weight:600;}
a,.accent,.metric .accent,.card-link{color:var(--brand-blue);}
.card-link:hover{color:var(--brand-violet);}
.icon-tile{width:66px;height:66px;border-radius:18px;object-fit:cover;display:block;margin-bottom:16px;box-shadow:0 8px 20px rgba(10,108,208,.18);}
.tool-icon{background:rgba(10,108,208,.08);color:var(--brand-blue);border-radius:16px;}
.card:hover .tool-icon{background:var(--brand-grad);color:#fff;}
.process-step .step-num{background:var(--brand-grad);color:#fff;box-shadow:0 6px 16px rgba(10,108,208,.25);}
.brand-strip,.case-logo-box{background:#fff;border-color:var(--line);}

/* ---- article and case studies ---- */
.page-hero{background:linear-gradient(180deg,#F7F9FC,#fff);color:var(--ink);border-bottom:1px solid var(--line);}
.page-hero h1,.page-hero p{color:var(--ink);}
.page-hero-inner > p{color:var(--ink-soft);}
.page-meta,.breadcrumbs a,.crumb-sep{color:var(--ink-soft);}
.breadcrumbs{background:#fff;border-bottom:1px solid var(--line);}
.crumb-current{color:var(--ink);}
.article .stat-callout{background:rgba(10,108,208,.06);border-left:4px solid var(--brand-blue);border-radius:14px;color:var(--ink);}
.article h3::after{background:var(--brand-grad);}
.article table td{background:#fff;color:var(--ink);border-color:var(--line);}
.article table tr:nth-child(even) td{background:var(--surface-2);}
.article table th{background:var(--navy);color:#fff;}
.article .hero-img,.article .prodcar.hero-car{border:1px solid var(--line);border-radius:18px;box-shadow:0 14px 36px rgba(16,24,40,.10);}

/* ---- carousels ---- */
.car-arrow{background:#fff;border:1px solid var(--line);color:var(--ink);box-shadow:0 6px 18px rgba(16,24,40,.10);}
.car-arrow:hover{border-color:var(--brand-blue);color:var(--brand-blue);}
.pc-dot.is-active{background:var(--brand-blue);}
.prodcar{border-radius:18px 18px 0 0;}

/* ---- dark bands stay dark for contrast ---- */
.section-dark{background:var(--navy);}
.section-dark h2,.section-dark h3{color:#fff;}
.section-dark p,.section-dark .lede{color:rgba(255,255,255,.72);}
.cta-band{background:var(--navy);}
.footer{background:var(--navy-deep);color:rgba(255,255,255,.72);}
.footer a{color:rgba(255,255,255,.82);}
.footer a:hover{color:#fff;}
.footer h4{color:#fff;}
.footer-tagline{color:rgba(255,255,255,.6);}

/* ---- testimonials ---- */
.vt-poster{background:var(--surface-2);}
.vt-quote{color:var(--ink);}
.vt-role,.bc-cat,.brand-inline-label,.product-strip-intro{color:var(--ink-soft);}

/* ---- service illustrations read on light again ---- */
.svc-art-hero rect[fill="#1a222d"]{fill:#F5F6F8;}
.svc-art-hero [stroke="#3a4553"]{stroke:#D6DAE1;}
.svc-art-hero [fill="#2e3947"]{fill:#E7E9EE;}
.hero-art{opacity:1;}

/* ---- nav dropdown on the light theme ---- */
.nav-links .nav-dropdown{background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 44px rgba(16,24,40,.14);padding:8px;}
.nav-links .nav-dropdown::before{background:#fff;border-color:var(--line);}
.nav-links .nav-dropdown a{color:var(--ink);border-radius:9px;font-weight:500;}
.nav-links .nav-dropdown a:hover{background:rgba(10,108,208,.08);color:var(--brand-blue);}
.nav-toggle span{background:var(--ink);}

/* ==========================================================
   Structure pass: floating dark nav, centered dark hero with
   showcase, curved section transitions, pastel icon tiles
   ========================================================== */
.nav{position:fixed;top:14px;left:50%;transform:translateX(-50%);width:min(1180px,calc(100% - 32px));
  background:#17181C;border:1px solid rgba(255,255,255,.08);border-radius:99px;backdrop-filter:none;
  box-shadow:0 10px 30px rgba(16,24,40,.18);}
.nav-inner{padding:12px 14px 12px 24px;}
.nav-links a{color:rgba(255,255,255,.86);}
.nav-links a:hover{color:#fff;}
.nav-toggle span{background:#fff;}
body{padding-top:0;}

.hero{background:#17181C;color:#fff;padding:170px 0 96px;text-align:center;overflow:visible;}
.hero-center{max-width:980px;margin:0 auto;padding:0 24px;}
.hero .hero-pill{display:inline-block;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.16);
  color:rgba(255,255,255,.8);border-radius:99px;padding:8px 18px;font-size:.78rem;letter-spacing:.1em;text-transform:uppercase;margin-bottom:26px;}
.hero h1{font-size:clamp(2.9rem,6vw,5rem);line-height:1.02;font-weight:800;color:#fff;letter-spacing:-.03em;margin-bottom:22px;}
.hero h1 .hl{background:linear-gradient(100deg,#3E9BFF,#9D6BFF 55%,#671EBA);-webkit-background-clip:text;background-clip:text;color:transparent;}
.hero-sub{max-width:620px;margin:0 auto 34px;color:rgba(255,255,255,.66);font-size:1.03rem;line-height:1.7;}
.hero-ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:64px;}
.hero .btn-ghost{background:#fff;color:#17181C;border-color:#fff;}
.hero .btn-ghost:hover{background:#F0F2F6;color:#17181C;border-color:#F0F2F6;}

.hero-showcase{position:relative;max-width:900px;margin:0 auto;}
.hero-showcase .adconsole .ac-card{border-radius:18px;box-shadow:0 40px 90px rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.1);}
.float-stat{position:absolute;background:#fff;border-radius:16px;padding:16px 18px;box-shadow:0 20px 44px rgba(0,0,0,.34);text-align:left;}
.fs-left{left:-46px;bottom:56px;}
.fs-right{right:-46px;top:64px;}
.fs-num{font-family:'Archivo','Inter',sans-serif;font-size:1.55rem;font-weight:800;color:#17181C;line-height:1;margin-bottom:8px;}
.fs-pill{display:inline-block;background:var(--brand-grad);color:#fff;border-radius:99px;padding:5px 13px;font-size:.72rem;font-weight:600;}
@media (max-width:900px){.float-stat{display:none;}.hero{padding-top:140px;}}

/* centered section heads like the reference */
.section-head{text-align:center;max-width:760px;margin-left:auto;margin-right:auto;}
.section-head h2{font-size:clamp(2rem,3.8vw,3rem);letter-spacing:-.025em;}
.section-head .lede{margin-left:auto;margin-right:auto;}
.section-foot{justify-content:center;}

/* pastel icon tiles */
.icon-tile{width:60px;height:60px;border-radius:16px;margin:0 auto 18px;}
.cards-3 .card,.cards-2 .card{text-align:center;}
.cards-3 .card .card-link,.cards-2 .card .card-link{display:inline-block;}
.tool-icon{margin:0 auto 14px;border-radius:16px;}

/* curved transition into the dark bands */
.section-dark,.cta-band{border-radius:64px 64px 0 0;background:#17181C;padding:96px 0;}
.section-dark + .section,.cta-band + .footer{border-radius:0;}
.footer{background:#17181C;border-radius:0;}
.cta-band .section-head h2,.section-dark h2{color:#fff;}

/* the preview cards keep the light card language */
.preview-card .body{text-align:left;}

/* fixes: contain the floating cards, unify the band under the hero */
body{overflow-x:hidden;}
.fs-left{left:-24px;}
.fs-right{right:-24px;}
@media (max-width:1120px){.fs-left{left:8px;}.fs-right{right:8px;}}
.stats-band{background:#fff;border-bottom:1px solid var(--line);padding:72px 0;}
.stats-band .lbl{color:var(--ink-soft);text-transform:uppercase;letter-spacing:.1em;font-size:.72rem;}
.cred-bar{background:#17181C;color:rgba(255,255,255,.72);border:0;}
.cred-bar span,.cred-bar div,.cred-bar li{color:rgba(255,255,255,.72);}
.section-dark{border-radius:64px 64px 0 0;}
#brands{background:var(--surface-2);}

/* beat the original compound selector, and stop the carousel from widening the page */
.section.stats-band{background:#fff;}
.carousel{overflow:hidden;border-radius:18px;}
.car-track{padding-left:2px;padding-right:2px;}
html{overflow-x:hidden;}
.section .carousel{overflow:hidden;}