Your campaigns cannot tell you which keyword sold
Single keyword campaigns still win in 2026 because attribution stays clean, and bid management collapses into rules the software can execute without guessing.
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Your DSP spend is starting in the wrong place
Most DSP budgets chase awareness. We start with display remarketing, force video to prove itself in Sponsored Brands first, and match each product to its audience.
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Stop hand editing your daily bid changes
Daily bid changes belong in code. We use tiered rules that cut bleeders on click thresholds and anchor each new bid to the CPC you actually paid.
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Stop touching bids before you read all 552 targets
We read all 552 targets in one account before we touched a bid. Phrase carried $84.6K at 36.91% ACOS, and ASIN targeting was the cheapest growth in the account.
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The four filters your account needs every week
Four filters, six date ranges, and severity proportional to evidence, because pausing sits at the top of the ladder, not as the first reaction to a bad week.
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72 campaigns were hiding the 46 that made the sales
We do not consolidate to save money. The point is to unfragment budget so winners can spend, and one account proved it by doubling productive spend.
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Your bid steps ignore what a click actually costs
Flat percentage rules overcut small bids and undercut big ones, so our matrix sizes each step to the bid's own magnitude and converges without oscillating.
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Launching on one campaign starves your data
Every ASIN starts with an auto campaign, a phrase campaign, and an ASIN targeting campaign, because those three types carry the best economics in our audits.
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