What This Engagement Includes
One person holds the whole picture because ad performance only rides as far as the catalog. We keep suppressed listings, broken variations, and buy box slips from turning into lost weeks by catching them early. Listing quality gets the same pressure we put on campaigns, since a keyword only converts on a page whose title, images, and content earn the click it paid for. Pacing stays inventory aware, so spend tapers before a stockout strands momentum and ramps back the moment inventory returns, because paying for traffic a listing cannot ship just funds Amazon.
The plan starts in the numbers. We set the starting budget to your last 30 days of spend plus 10 to 20 percent. The account gets scored on ad spend, CPC, conversion rate, and organic sales share. A 90 day revenue forecast follows, and its named assumptions act as the contract between plan and reality. From there we move to a weekly reporting cadence, so you see performance against the forecast while the weekly optimization work runs underneath it. By the third business day of each month you get the prior month's actuals, with any variance beyond ten percent investigated, not explained away. When event windows like Prime Day hit, dedicated playbooks run with fixed checkpoints and end of day snapshots, because event traffic moves too fast for a monthly average to matter.
One Week in Practice
The account runs on a fixed weekly cadence because fifteen to twenty accounts stay healthy on rhythm and collapse on improvisation. We pull the search term report at the start of the week and harvest it, graduating winning terms into their own targets and pushing wasted queries into negatives. Catalog and ASIN fixes follow so every campaign points at a page worth the click. Midweek goes to target audits and new launches where we read target level economics before we touch structure. Then we refactor keywords so every efficient converter gets rebuilt into campaigns we can control. The week closes with management operations, a bid and risk pass where our four filter ladder pauses proven losers, steps down doubtful bids in proportion to the evidence, and caps every bid at the CPC the auction actually charges. We log every operation with screenshots in project management, so the account carries an audit trail of what changed, when, and why.
Who This is for
One accountable owner replaces an ads person, a catalog person, and a reporting person who never talk. Founders tired of discovering a stockout from the sales graph use this. Teams whose growth plan has never been written as a forecast that someone is measured against use it. If nobody on your team can say what the account should do next quarter and why, we put the answer in writing.
Where This Fits in the Process
Account management frames the six step process We run on every account. We open with the budget and guardrails conversation and the scoring work from our account takeover SOP. The ongoing rhythm follows our weekly optimization SOP, with product level profitability run in margin dollars per unit so losing products and neglected winners both get flagged. The results from this discipline sit on the case studies page, and the fastest way to see what it would do for your account is a live look at it together.
A live audit shows what the data actually says. Book a free audit call