Oak & Antler Seasoning Company account under management
Full service Amazon advertising management for an early stage seasoning brand. Daily sales and TACoS are tracked against a defined blended efficiency target.
Oak & Antler Seasoning Company is early stage, so our job is disciplined foundation work, not headline growth. We run the Amazon advertising account end to end. Daily we track sales, spend, and TACoS, steer blended TACoS to the target the client and we set, and report on a regular cadence so decisions come from current numbers, not guesses.
On a young account we guard performance as much as we push it. We test campaign structure changes in small steps, measure the effect on real results, and reverse any change that does not earn its place. We did that here when a restructure underperformed. Measurement first keeps ad spend accountable while the catalog and the sales base build.
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