$71K to the First $113K Month in Two Months at 10.68% TACoS Against a 15% Target
Heading into Q4 2025 the account was coming off a soft late summer, with September sales at $71,636 after two straight down months, and the mandate was to build real holiday momentum without breaking the 15% TACoS ceiling the brand operates under. That rules out buying Q4 growth with loose budgets, so the ramp had to come from creative and timing rather than raw spend.
The October data showed Sponsored Brand Video beating Sponsored Products, so we committed to a video led plan and launched Beauty Event campaigns early to start compounding ahead of Black Friday and Cyber Monday. In November we launched new Sponsored Brand Video campaigns on keywords that had historically converted best in Q4, and we kept spend conservative before the event window so the budget landed where the traffic was richest. We secured a special Turkey 12 placement after validating that inventory could support it, and we aligned Brand Tailored Promotions with Sponsored Brands and the Storefront so shoppers met one unified promotion, which lifted conversion on the discounted items.
November 2025 closed at $113,929, the account's first month over $100K. That was up 41.05% from October and 62.01% over the prior November, and we gave up nothing on efficiency because TACoS came in at 10.68% against the 15.00% target. The Turkey 12 event alone drove $70,989.42 in sales, up 139.12% from the prior year, and the coupons we ran ahead of the event added another $7,973.85 on top of that.
Month by Month
| Month | Total Sales | MoM | YoY | TACoS |
|---|---|---|---|---|
| Sep 2025 | $71,636 | — | — | — |
| Nov 2025 | $113,929 | +41.05% | +62.01% | 10.68% |
All figures come from the account performance records for this brand, and a blank cell means the records for that month did not state the number.
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