PPC Sales Up 76.86% in One Month While ACoS Dropped 23%
Most teams buy growth in December by opening budgets and taking whatever efficiency shows up. On SWOOC the job was to ride the surge without letting spend scale as fast as sales. That required structural controls in place before the peak, not reactive budget pushes during it.
Early December, we put campaign budget management on an ACoS filter so budget flowed to the campaigns that earned it. Campaign groups with low inventory were paused to keep spend from piling into products that could not convert at full velocity. In the days before Christmas, negative phrase targets went across four Sponsored Brands campaign groups to cut wasted clicks at the peak. We ran a product level ACoS threshold analysis comparing December 2023 to December 2024 so the budget rules were set against real historical performance. To close the loop, we pulled a TACoS by SKU report covering November and December of both years, which tied every budget decision to item level truth rather than account averages.
From November to December 2024 PPC sales added $233,949.66, up 76.86%, while ad spend rose by $38,964.48, up 36.12%. Because sales scaled more than twice as fast as spend, ACoS dropped 8.16 percentage points, a 23.02% reduction, and TACoS dropped 3.72 points, an 18.68% reduction. Total sales across the account climbed $364,654.50, up 67.37%, which shows the advertising gains carried the whole business rather than cannibalizing organic volume.
Month by Month
| Metric | November to December 2024 |
|---|---|
| PPC Sales | +$233,949.66 (+76.86%) |
| Ad Spend | +$38,964.48 (+36.12%) |
| ACoS | Down 8.16 points (a 23.02% reduction) |
| TACoS | Down 3.72 points (an 18.68% reduction) |
| Total Sales | +$364,654.50 (+67.37%) |
These figures come from the brand's account performance records. The table shows the November to December 2024 movement because those are the months the engagement data covers.
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