What This Engagement Includes
PPC with us covers the full sponsored ads stack, and Sponsored Products, Sponsored Brands, and Sponsored Display only work when planned as one system instead of three separate line items. We restructure the account around single keyword campaigns for every term that matters, which makes attribution unambiguous and turns bid management into deterministic rules rather than judgment calls. Each week we sort every keyword and campaign into top performers, bloated targets, and bleeders against your target ACoS, and that one sort drives the bid moves, the budget shifts, and the negations that follow. The search term report gets harvested on the same cadence, so winning terms graduate into their own exact match campaigns and get negated back at the source in the same motion. Every change we make lands in a log with the date, the old value, the new value, and the reason.
The weekly sort runs on a written risk ladder rather than on mood, because severity should be proportional to evidence. A target that has spent over $10 without a sale gets paused. Targets over $5 without a sale take a 50 percent bid cut that deepens to 75 when the account is running above its ACOS target. Small spenders with clicks and no orders step down 15 percent. Anything above 50 percent ACOS steps down with them. Every filter is checked across six date ranges from lifetime down to the last seven days so a recent bleeder cannot hide behind a good history. The full doctrine is written up in The Keyword Risk Ladder, and the same rules now run as code inside our automation.
Reporting matches the operating rhythm. By the third business day of each month you get the prior month's actuals against forecast, and any variance beyond ten percent gets investigated rather than explained away, because a report that says everything is amazing on every single call is what actually creates distrust.
Connect Amazon DSP to AMC
When sponsored ads convert and the brand wants to grow beyond the keyword auction, we extend the engagement into Amazon DSP, and we start from a doctrine rather than a media plan, because most DSP budgets die chasing awareness metrics that never turn into orders. We open every flight with zero upper funnel spend and put the core of the budget into display remarketing, since shoppers who viewed a product page or abandoned a cart have already declared intent and display is excellent at finishing a sale that was already in motion. Flights run on a 60/30/10 split where the largest share belongs to remarketing, and the smaller shares expand outward only from audiences the remarketing core has already proven can convert. Video has to earn its DSP budget by winning in Sponsored Brands first, because the sponsored auction gives fast and cheap feedback on whether a creative actually converts, and no unproven creative deserves programmatic inventory at programmatic prices. On top of the flights we build AMC audiences that standard targeting cannot reach, and we match every product to its audience rather than to a funnel stage, since the audience connection has to be real for the specific product in front of them.
Measurement is part of the service, because DSP attributed revenue, new to brand reach, and the split between promoted and halo sales all get reported against your profitability targets, and budget gets rebalanced toward whatever is actually returning revenue. DSP enters the engagement at the day 30 reinvestment conversation, because upper funnel work is funded by the TACoS points the cleanup phase earns rather than by hope, and the full reasoning behind the doctrine is written out in Our remarketing first essay.
Who This is for
This engagement fits brands doing meaningful volume on Amazon that suspect their ad spend is working harder than it needs to. It especially fits brands whose current management celebrates a shrinking TACoS every month without ever converting that efficiency into growth. Founders who want to understand what their agency is doing get a structure that produces numbers a non specialist can audit. If your account has never had a product level profitability review, or if nobody can tell you why a specific bid is what it is, you are the brand we built this process for. Should your DSP proposal from another agency lead with awareness video, We are the second opinion you want before you sign it.
Where This Fits in the Process
Amazon PPC is the engine room of the six step process We run on every account. The engagement opens with the budget and guardrails conversation and the 21 day cleanup from our account takeover SOP. Day 30 brings the reinvestment conversation where saved TACoS points become earned experimentation budget. After that it settles into the permanent weekly cadence documented in our weekly optimization SOP. The results this system produces are on the case studies page, and the fastest way to see what it would do for your account is a live look at your campaigns.