202% November Sales Jump Then A December That Beat the Entire Prior Year Total in Two Weeks
Q4 2025 opened with Giftlot small and the catalog thin, so the call was whether the holiday season could build a real business rather than a seasonal blip. October proved the ceiling was higher than the history suggested, with sales at $15,313, up 53.80% month over month and up 1,323.7% over the prior October, which told us demand existed if the catalog and the promotions could meet it.
We added 15 new SKUs in October and four more products in November to widen the catalog before the peak, so the account entered the holiday window with far more surface area to sell. The Turkey event ran across November 20 through December 2, and when the account hit two thirds of the prior December's total sales in the first seven days of the month we sent a budget increase request on December 8 so spend could keep pace with demand. On December 19 we moved the account to FBA only fulfillment and cut spend while holding a ROAS target of 4, which protected profitability through the client's warehouse shutdown instead of letting the momentum turn into losses.
November closed at $46,199 with 1,759 units sold, up 202.09% month over month and up 219.8% year over year on sales, and up 215.2% year over year on units. The Turkey event window did $39,415, up 246.3% from $11,379 the prior year. By December 14 the account had already passed $65,000 against $45,000 for the entire December 2024. Growth held after the season, since January 2026 came in at $20,238 with 748 units, up 110.3% and 108.9% year over year. Efficiency arrived as the account matured, because June 2026 posted $29,873 at a 14.10% TACoS, under the 15% target for the first time in 2026 while still growing 25.38% month over month.
Month by Month
| Month | Total Sales | Units | MoM | YoY | TACoS |
|---|---|---|---|---|---|
| Oct 2025 | $15,313 | — | +53.80% | +1,323.7% | — |
| Nov 2025 | $46,199 | 1,759 | +202.09% | +219.8% | — |
| Dec 2025 (through the 14th) | $65,000+ | — | — | — | — |
| Jan 2026 | $20,238 | 748 | — | +110.3% | — |
| Jun 2026 | $29,873 | — | +25.38% | — | 14.10% |
These figures come from the brand's account performance records, and a blank cell means the records for that period did not state the number.
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