Write the daily bid change as code. These essays make the case that repetitive ad account work belongs in versioned software with a paper trail, not in the memory of whoever opened the console that day.
We put daily bid changes in code. Our tiered rules cut bleeders on click thresholds and anchor every new bid to the CPC you actually paid.
Read the post →We write the software that runs our accounts. Daily bid changes run as code against complete, current numbers.
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