Included in this engagement
Code handles the repetitive daily work in your ad account on a schedule with a paper trail. Our open source SKAG optimization engine is the core. It reads performance on a fifteen minute trigger, cuts bleeders on tiered click thresholds, and anchors every new bid to the CPC the auction actually charged rather than to the bid someone once guessed. Feeding it is our data extraction layer that pulls the advertising reports on a schedule and normalizes them, so the rules fire against complete and current numbers instead of a stale export. Around both sits a fleet of Amazon Ads MCP servers, one per seller account, that lets AI agents query campaigns, pull reports, and push changes through the official Ads API under our review. Where the API or the console falls short, we build custom extensions that put the missing workflow directly into the tools our team already uses. This stack ships like production software. We run the engine as a pinned deployment where every rule change is a version that can be promoted or rolled back deliberately.
You do not get a tool subscription. What you get is an operated system. We configure the rules to your target ACoS and margin guardrails. We watch the health log on every run. Judgment stays where it earns its keep, meaning the monthly strategy review and the reinvestment decisions rather than the four hundredth bid change of the week.
Who This is for
Brands use this when the account has outgrown manual review. In practice that means catalogs with hundreds of active targets or agencies drowning in repetitive optimization work. Engineering minded founders also choose it when they want ad spend governed by policies with an author, a history, and a diff, because a bid change made by hand is an opinion that evaporates while a bid change made by code is accountable forever. If your current optimization depends on whoever happens to open the console that day, this is the fix.
Place in the process
Bucket definitions, the bid step table, and the golden rules in our weekly optimization SOP are fully mechanical and fire the same way every week without judgment calls, which is why Dev and automation make our six step process scale. We lay out the structure that makes those rules trustworthy in Our essay on single keyword campaigns, and we spell out the reasoning behind the rules in Our essay on bids as code. If you want to see the engine run against your own account, the next step is a short call.
Start here: Book a free audit call