The Starting Point
We started on Alpha Tech Pet in July 2024 with the KennelSol gallon not displaying the buy box, so the early work was pricing triage rather than any real advertising push. A competitor offer from MetaK9 Academy was in the way, so on September 13, 2024 we instituted the sale price discount at $50.93 because that was the lever that got KennelSol unsuppressed. The gallon responded immediately because daily sales grew from $2K to $7K within a week of the unsuppression, and once MetaK9 removed their offer we restored the $53.50 price. Inventory kept fighting us through the fall because LaundraPet and KennelSol HC went out of stock, and the October 2024 Prime event still ran up 95 percent day over day. By October 10, 2024 total spend including DSP sat at $42,353.57 against $232,625.55 in sales, and we were tracking toward $300K for the month with 25 percent year over year growth.
What The Work Looked Like
The day to day looked like budget management and reporting because Doc, the client, cared about profit above everything, so every dollar of DSP spend had to be argued for. In February 2025 he paid $15K for DSP but only allowed $10K, and in March he paid $10K but allowed $5K, so we carried $10K in escrow. We defended the channel with numbers because February delivered a 4.36 TROAS on $10,318 of spend with $44,973 in DSP revenue, which made the cuts look self defeating. The compromise was a stair step plan because we spent $7K on DSP in April 2025 and moved to $10K in May, while sponsored ads absorbed the growth push. The account crossed the $300K revenue mark in May 2025 for the first time in two years, and June came in at $329K, up 11.4 percent over the prior June. July 2025 trended to $378,773 against a $351K target because we raised the sponsored budget roughly 27 percent versus June and rode the Prime Day traffic on top.
What Moved
The biggest swing came from the full funnel build because we launched OLV on February 14, 2026 and the top of the funnel finally started feeding the rest. That campaign spent $8,424.42 for 555,545 impressions at a 19.2 percent click through rate, and it produced 41,861 new to brand detail page views at roughly $0.20 each. Sessions jumped from 23,335 in the pre launch window to 88,126 afterward, a lift of roughly 277.6 percent, so the awareness spend was clearly pulling new shoppers into the brand. March 2026 revenue reached $313,864, up 22.37 percent month over month and 15.10 percent year over year, while B2B grew to 27 percent of the business at 42 percent yearly growth. The KennelSol category correction cut the referral fee by 3 percent and rebuilt the variation family, so by mid July 2026 the family ranked fifth in best seller rank with two Amazon's Choice badges. The Q2 2026 review backed the strategy because retargeting ROAS improved to 3.85 on 9.5 percent lower spend and account sessions grew 202.8 percent year over year, from 56,706 to 171,717. The final summary in our log shows July 2026 revenue of $177,073 at mid month, pacing to 99.9 percent of goal on a 9.94 percent TACoS, though sales sat 5.8 percent down year over year.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.