The Starting Point
Hairburst sells hair growth vitamins with real demand behind them, and the brand was spending its energy on outside marketing while the product pages ran at a fraction of their potential, using five image slots and framing claims around what the product is not. This engagement ran during our agency years inside a larger team.
What The Work Looked Like
The image stack was filled out with slides that sell, the copy was reframed to lead with benefits because perceived value lives in what the product does rather than what it avoids, and the review base was surfaced as social proof where shoppers decide. None of this required a bigger budget, because the leak was conversion rather than traffic.
What Moved
Sales rose on substantially the same traffic, which is the cleanest kind of growth an account can get, because every future advertising dollar now landed on pages converting at the higher rate and the whole funnel repriced upward with it.
The full playbook that came out of these years now runs as code on our current accounts, and the recent case studies show it with daily dashboards attached.