The Starting Point
iPort came to us as a time bounded ask in late July 2025, because the client had specifically requested campaign launches for particular products, so we prioritized it alongside our larger accounts. The account lives in a very low keyword volume niche, because its products map to specific iPhone and iPad generations, so loose match targeting performed poorly and close match with substitutes worked better. Our first action items on July 28, 2025 were a product targeting matrix analysis plus launches of sponsored brands and sponsored display campaigns, because several products had never been included in sponsored display. An August 23, 2025 task titled bloated ACoS shows where the account stood at the start, because wasted spend was the first structural problem we logged and worked against.
What The Work Looked Like
The work settled into weekly cadence tasks and monthly reports, so through late 2025 we ran product targeting matrix analyses, maintained sponsored brands campaigns, and onboarded new products in December 2025. We kept the structure deliberately simple, because keyword volume in this niche is very low, so each product got its own single keyword ad group plus one automatic campaign using close match and substitutes. We gained search query report permissions on September 10, 2025, so we could finally read query level data, and we posted that update to the client channel the same day. The account went quiet, because the tracker on May 13, 2026 showed zero spend and zero sales in every window, so on May 28 we restarted PPC for seven in stock SKUs the client flagged. By July 9, 2026 we verified running automatic campaigns and single keyword ad groups for six of those SKUs, because a relaunch only counts when every product is actually covered.
What Moved
The early work moved numbers quickly, because we logged about five thousand dollars in sales on September 3, 2025, and the September huddle recorded an ACoS improvement versus the thirty plus range of prior weeks. By late October 2025 we increased ad spend while total sales grew, because the team was aiming for less than twenty percent ACoS on the account and holding that discipline weekly. In January 2026 we told the team that the iPort brand was strong enough to still grow relative to last year, because its momentum did not depend on our inputs. Amazon itself contacted iPort with strategic recommendations in July 2026, because the seller was large enough to qualify, and the priorities named eight hundred dollars per month of wasted spend to reduce. So we executed priority one from the June 2026 monthly business review by pausing sixty two lifetime bleeder campaigns with lifetime spend of $8,794.56 plus fourteen additional bleeders. Priority two, optimizing the bloated spend, was scoped for completion within seven days, and by August 8, 2026 leadership was already asking us for status on priorities two and three.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.