The Starting Point
Pendleton Woolen Mills came to us in July 2024 as a brand that was spending basically zero dollars on Amazon ads, so the entire advertising opportunity was still sitting completely untouched. We set the engagement up at five thousand dollars per month plus three percent of sales, and Bob held us to a hard ten percent TACoS ceiling for year one. At the end of December 2024 We were looking at just $43.50 in ad spend, because listings were riddled with featured offer flags and reseller problems that choked impressions. So we started narrow with brand defense campaigns, because Bob was firm on ten percent and we needed to prove profitable growth before asking for any more budget.
What The Work Looked Like
The daily work was defense and cleanup, so in January 2025 we secured the placement from Chubbuck and by March we locked the key placement for the Pendleton search term itself. The catalog was a genuine mess, because 917 of 1,491 items carried rogue ASINs, meaning 61 percent of the assortment, and by October 2025 we had 893 of them fixed. Inventory fought us the whole way, because 16 of 18 Prime Day ASINs were out of stock or suppressed in June 2025 and the FBA in stock rate hit 42 percent that July. Traffic became a constant balancing act, because July 2025 TACoS ran 15.56 percent against the ten percent target, so we scenario planned spend back down while still pushing seasonal rank. We then won approval for DSP at a 12.75 percent blended TACoS through May, launched it in January 2026, and bottom funnel retargeting opened at a 2.76 ROAS before reaching 3.87 by March.
What Moved
The revenue curve tells the story, because April 2025 closed at $43,035, May hit $73,583, and July reached $169,486 after a Prime Day that generated $69,964 at 664 percent month over month growth. Once the rogue ASINs came off the listings and Fall Prime Day landed, October finished at $591.7K, which was 118 percent to goal and up 149 percent month over month. Black Friday became our highest revenue day ever at $114,323, December landed at $1,179,925, and the full year 2025 came in at $3.6M against the $4.4M goal. The gains held into 2026, because May finished at $325,187 against a $300,004 goal, up 345.53 percent year over year, with blended TACoS closing right at 15.30 percent. Summer Prime Day 2026 did $180,937 against $70,277 the year before, and June closed at $421,657, up 515.97 percent year over year even while missing its stretch goal. The account went from basically zero ad spend to a business compounding triple digits yearly, so the playbook of channel control first and traffic second clearly did its job.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.