The Starting Point
We took over Portable Winch Co. as a cold start account at the June 2024 kickoff, because the brand had let resellers own its Amazon listings for years while it pushed wholesale. The client approved a 2,000 dollar monthly test budget across the US and Canada, and they signed onto a TACoS plan of 25 percent stepping down toward 10.6 percent. Ads ran for almost two weeks with no spend or impressions at launch, because the products were ineligible with only eleven units of inventory across both marketplaces. The first Canada sale landed in August 2024 and live FBA inventory arrived in late September, so we could finally begin building velocity that reseller clutter had blocked.
What The Work Looked Like
The daily work was channel control more than bidding, because in November 2024 Buy Box ownership sat near 43 percent while resellers absorbed sales our ads were generating. We put lost sales in front of the client constantly, because our Customer Journey data showed 51,855 dollars in December new to brand sales while we captured only 21,781 dollars. The client signed with E-Enforce in November 2024 after months of pushing, and enforcement letters slowly lifted Buy Box ownership from 20 percent to the 50 to 60 percent range. Meanwhile the catalog work never stopped, because we were creating ASINs, rebuilding variations, fixing suppressed Buy Boxes, and pushing new copy, infographics, and video live nearly every week. On the ads side we held TACoS discipline while spend stayed lean, because Canada campaigns hit 14.8 ROAS in early February 2026 with accessories achieving 120 plus ROAS.
What Moved
The US climbed from 29,000 dollars in November 2024 to a trending 57,000 dollars in February 2025, a month that posted a 1,173 percent month over month increase. September 2025 became the proof point, because the US did 60,743 dollars at 8.18 percent TACoS while Canada did 56,943 dollars with year over year growth of 682 percent. Total brand sales reached 932,649 dollars from January through October 2025 against the million dollar goal, so the strategy was working even though our seller account captured 448,496 dollars. Stockouts on the hero winches kept undoing the gains, because April 2026 saw Buy Box fall from 51 percent to 26 percent with an estimated 44,000 dollar revenue loss. Canada kept beating goal at 175.62 percent in June 2026 on 1.20 percent TACoS, and the client finally agreed to pursue channel control in July 2026.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.