The Starting Point
When we picked up SlumberPod in February 2025, the brand owned 67 percent of a 13.1 million dollar blackout crib tent market, because they had invented the category themselves. The category itself was shrinking 10 percent year over year, and the brand had slipped to 9.6 million dollars in 2024 sales, so ownership wanted a credible path toward 25 to 30 million. The engagement actually began as a Molekule assessment, but that deal fell through in February 2025, so Artica flipped our scope to SlumberPod on the same contract without changing anything else. The client also carried two 2024 buy box wounds, because Amazon had suppressed their top listing from December 13, 2023 to January 8, 2024, and stolen inventory undercut them until June 11, 2024.
What The Work Looked Like
The first deliverable was a full marketplace opportunity assessment, so we sized every adjacent category, pulled average TACoS for their five core ASINs, and built revenue scenario modeling showing 20 to 40 percent growth. We caught real money in that pass, because the worksheet assumed a 2 to 3 percent return rate while the margin report showed 17 percent, and we corrected it to actuals. The assessment presented well in March 2025 and converted into creative work, so we rebuilt the hero listing with infographics, A+ content, and copy approved on April 30, 2025. The bigger prize took months of patient selling, because Ty only signed the DSP agreement after repeated DocuSign nudges, and we finally got seat access and went live on October 8, 2025. The media plan followed our stair step approach, so we started with bottom funnel retargeting on their top three sellers, then layered mid funnel display and top funnel OLV in February 2026.
What Moved
The first month of DSP spent 4,881.92 dollars and returned a 3.65 ROAS, and the second month improved to an 8.51 ROAS on 4,992.36 dollars, because pure retargeting converts warm sessions efficiently. The OLV launch on February 5, 2026 was the real unlock, because 11,673.80 dollars of video spend generated 880,229 impressions, a 20 percent CTR, and 63,496 new to brand detail page views. Sessions jumped roughly 207.4 percent when we compared the pre launch window to the post launch window, so the client kept approving increases that took the monthly budget from 7,000 dollars to 25,000 dollars. By the June 2026 performance call we could show 685,200 sessions for February through May 2026 against 390,590 a year earlier, which works out to 75.4 percent growth and 294,610 incremental sessions. June spend reached 24,937 dollars across the Prime Day flights, and along the way we also reinstated their flagship ASIN and defended the brand through compliance work, so the account kept compounding.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.