The Starting Point
Ten Point Gear sells gun slings and outdoor carry gear on Amazon, and the account came to our desk through the Warm Fuzzy portfolio with newly launched ammo cases that had no advertising coverage and a catalog that had just absorbed a hard stockout. A launch without coverage burns its honeymoon ranking window, so the clock mattered more than the budget.
What The Work Looked Like
The new ammo cases went under campaign coverage in February 2026 so the launch window did not pass in silence, and when the March stockout emptied the shelf we paused rather than spent, because paying for traffic a listing cannot ship just funds Amazon. Where the AMC data showed top of search converting, the placement modifier went to 300%, which is an aggressive setting that only makes sense when the numbers have already voted.
What Moved
The first three months ran down, which the stockout guaranteed, and the account then swung to up 31% by July 2026 as the relaunched inventory met the coverage that had been waiting for it. The lesson the account teaches is sequencing, because the same spend applied during the stockout would have produced nothing but cost.
The playbook behind this sequencing runs as code across our accounts, and the other case studies show the same discipline with dashboards attached.