The Starting Point
We picked up Vyper Chairs in September 2024 with almost nothing running, because the client had just turned the listing on and we launched ads under a 50 percent TACoS ceiling. The first budget was 3,500 dollars for the remainder of that September, and by October the brand ads were still not winning top of search placement on branded keywords. Inventory kept undercutting us, because three of the top ASINs went out of stock in October 2024 and the top three products were out again in late November. Even so, by mid November 2024 we were up 31 percent month over month at only 16 percent TACoS, so we told the team to push toward every top placement. When the best sellers restocked in February 2025 with 100 units inbound, sales jumped 957 percent month over month and trended to 70 thousand dollars against a 35 thousand dollar goal.
What The Work Looked Like
The work was mostly plumbing and pacing, because roughly 80 percent of total sales ran through ads in the January 19 to March 21 window we analyzed in 2025. When April 2025 DSP came in at a one dollar ROAS and TACoS sat at 22 percent, we ran a stair step plan, gradually reducing bids and pausing campaigns. We aimed for 15 percent within the week and 10 percent after that, because the client Dayne had set a target ROAS of seven to hit his profit goals. The rest was steady operator work, so we boosted a 45 dollar promotion in August 2025, ran a Turkey12 storefront landing page, and tracked weekly inventory snapshots with IPI scores. That landing page lifted new to store visitors 38 percent and total sales 44 percent between the November 15 to 19 and November 20 to 25 windows in 2025.
What Moved
What moved was the top line, because November 2025 closed at 266,223 dollars in total sales, up 93.62 percent month over month and 220.06 percent year over year. TACoS came in at 11.06 percent against a 13.80 percent budget that month, and the previous record had been 146 thousand dollars in a single month. December 2025 crossed 300 thousand dollars, and Dayne wrote that November ran 24,500 dollars of spend into 268,500 dollars of revenue, a 10.95 ROAS by his math. We missed the 400 thousand dollar December plan because the top variations went out of stock for a few days, so staying stocked remains the whole ballgame on this account. The win also changed the client's behavior, because in January 2026 he finally agreed to launch two additional items after previously declining due to margins, and April 2026 revenue hit 217,321 dollars. That April number came in 36.49 percent above goal and 150.82 percent above the prior year, so the account graduated from stockout firefighting into a genuine full funnel program with OLV live.
Every date and figure above comes from our own engagement logs, and the other case studies carry the same discipline with dashboards attached.