90 Day Forecast
Every engagement opens with a 90 day revenue forecast with named assumptions that act as the contract between the plan and reality. We set the starting budget to your last 30 days of spend plus 10 to 20 percent to anchor the opening period to what the account actually did, not to a pitch deck. Writing the assumptions is the point, because when the numbers miss a forecast with named assumptions tells you which belief broke.
Account score
We score the account on ad spend, CPC, conversion rate, and organic sales share before the forecast means anything, because those four numbers describe how the business makes money on Amazon. That score becomes the baseline for every later report, so progress turns into a measured delta instead of a feeling. It also flags accounts where a healthy looking TACoS masks a shrinking ad program riding old organic rank, a problem a topline revenue chart will hide for months.
Actuals by the Third Business Day
By the third business day of each month you get the prior month's actuals against forecast. Any variance beyond ten percent gets investigated, not excused, because a report that says everything is amazing on every call breeds distrust. The investigation names the assumption that broke, the decision that follows, and the change to next month's plan, which keeps the forecast alive instead of quietly rewritten to fit whatever happened. Under the monthly close, a weekly reporting cadence keeps score in real time, so the monthly variance talk confirms what we already saw instead of surprising anyone.
What You Get
You get an account where everyone can answer what the business should do next quarter and why, because the plan is written, scored, and reconciled on a fixed calendar. Founders stop learning about problems from the sales graph, finance stops treating Amazon as a black box, and the agency relationship stops running on vibes, since each month either confirms the plan or names why it missed.
If your current reporting has never once called a miss, we will show you what an honest forecast for your account looks like. book a free audit call.